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BMA criticises gift catalogue

BMJ 1995; 310 doi: https://doi.org/10.1136/bmj.310.6989.1223a (Published 13 May 1995) Cite this as: BMJ 1995;310:1223

Antitobacco campaigners have strongly criticised the Littlewoods stores group for its involvement with a system of gift coupons promoted with Benson and Hedges cigarettes. Smokers of the brand earn 10 “gratis points” for every 20 cigarettes they smoke, which can be saved to obtain gifts from one of the Index catalogue shops, which are owned by Littlewoods.

The chairman of the BMA's council, Dr Sandy Macara, has written to the chairman of Littlewoods, Mr Leonard van Geest, criticising the group's decision to involve itself in the redemption of Gratis points. The …

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