Education And Debate

Content of advertisements for junior doctors: is there sufficient detail?

BMJ 1995; 310 doi: https://doi.org/10.1136/bmj.310.6978.512 (Published 25 February 1995) Cite this as: BMJ 1995;310:512
  1. C L Ingham Clark, lecturer in surgerya
  1. a University Department of Surgery, Royal Free Hospital, London NW3 2QG
  • Accepted 9 December 1994

Abstract

Objective: To determine whether employers follow BMA guidelines on advertisements when advertising for junior doctors.

Design: Survey of advertisements for junior doctors in the BMJ's classified advertisements supplement from 12 March to 14 May 1994.

Subjects: 300 advertisements for substantive posts for junior doctors.

Outcome measures: Compliance with BMA guidelines, compared by grade, specialty, and employer (trust or regional health authority); observation of any useful information not included in the guidelines.

Results: Only eight advertisements included all the recommended information. Amount of information given was related to grade, specialty, or employer in only one respect: advertisements for basic trainees were more likely than those for higher specialist trainees to include information on pay and hours of work (P<0.001).

Conclusion: Advertisements for junior doctors in the BMJ do not comply with BMA guidelines and often contain little useful information for potential applicants.

Key messages

  • Key messages

  • Most advertisers do not include all the recommended information

  • Content of advertisements is largely unrelated to grade, specialty, or employer

  • Employers wishing to attract job applicants for training grade posts may wish to review the content of their advertisements

Footnotes

    • Accepted 9 December 1994
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