Medicine And The Media

Men on top

BMJ 1995; 310 doi: https://doi.org/10.1136/bmj.310.6976.406 (Published 11 February 1995) Cite this as: BMJ 1995;310:406
  1. Alison Tonks

    Last month an American publisher, Rodale Press, launched Men's Health in Britain. Don't be deceived by the magazine's unambiguous title. There is little in here about health. On the front cover is an unlikely cocktail of sex, scuba diving, dieting advice, and fighter jets. Even more baffling is the cover photograph of a wet looking man with his mouth open and a dead wasp on his forehead. Confused, I turned to the contents pages searching for informed articles on heart disease, peptic ulcer, and AIDS.

    Of the 32 features listed, only eight are loosely connected with health. Most of the rest are about sex. Where to find it, how to do it, getting more of it, and how to avoid those embarrassing pitfalls for the unwary. “Your babysitter may be the embodiment of succulent young womanhood, but to you, she's forever …

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