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Britain will not ban baby milk adverts

BMJ 1995; 310 doi: https://doi.org/10.1136/bmj.310.6975.284 (Published 04 February 1995) Cite this as: BMJ 1995;310:284

Campaigners for breast feeding in Britain are angry at the government's refusal to implement new regulations on the promotion of infant formulas. Health and food ministers have retreated from their earlier agreement to ban advertisements for baby milks directed at mothers and pregnant women. Advertisements will continue to be allowed in publications distributed through …

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