Letters

Voluntary agreement on tobacco advertising

BMJ 1995; 310 doi: https://doi.org/10.1136/bmj.310.6972.124 (Published 14 January 1995) Cite this as: BMJ 1995;310:124
  1. Wendy Robertson,
  2. Neil J G Field,
  3. Catherine Bird,
  4. David E Parfitt
  1. Senior health education officer Director Solihull Health Education Services, Solihull Healthcare NHS Trust, Birmingham B37 7XR
  2. Technical assistant Assistant director Environmental Health and Trading Standards, PO Box 24, Solihull, West Midlands B91 3EJ

    EDITOR,—Richard Doll and colleagues report that half of all regular cigarette smokers will be killed by their habit.1 Cigarette smoking among 11–15 year olds in England, however, is not falling,2 and the government's target in the Health of the Nation to reduce smoking among 11–15 year olds by a third by 1994 is unlikely to be met. Tobacco advertising influences the uptake of smoking among young people,3 yet the government is against a ban on such advertising, saying that voluntary agreements …

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