Health promotion

BMJ 1994; 309 doi: https://doi.org/10.1136/bmj.309.6968.1581d (Published 10 December 1994) Cite this as: BMJ 1994;309:1581

Sensitive outcome measures are needed

  1. Tim Coleman, Honorary clinical research fellow
  1. Department of General Practice, University of Leicester, Leicester General Hospital, Leicester LE5 4PW.

    EDITOR,—N C H Stott and colleagues succinctly summarise arguments for the sensitive application of health promotion interventions that are matched to individuals' readiness to change.1 They point out, however, that research into the practice of health promotion at an individual level is in its infancy. In the same issue the study by M E Cupples and A McKnight shows the difficulties in persuading patients to alter their health related behaviour even when they have strong medical reasons to do so.2 The study was designed to detect decreases …

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