Letters

Effects of health publicity on prevalence of smoking

BMJ 1994; 309 doi: http://dx.doi.org/10.1136/bmj.309.6966.1441b (Published 26 November 1994) Cite this as: BMJ 1994;309:1441
  1. Donald Reid
  1. Director, Association for Public Health, London WC1H 9TX.

    EDITOR,—Joy Townsend and colleagues' study of the effects of price and health publicity on cigarette smoking used a broad definition of publicity, which may lead to misunderstandings.1 The definition was, in effect, a measure of “everything else except price”—which, as the authors acknowledge, comprises a much wider …

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