Cigarette advertisingBMJ 1994; 309 doi: https://doi.org/10.1136/bmj.309.6966.1437e (Published 26 November 1994) Cite this as: BMJ 1994;309:1437
- David Pollock
- Director, Action on Smoking and Health, London W1H 3PH.
EDITOR,—In their article on Imperial Tobacco's advertising campaign for Regal cigarettes, which featured the character Reg, G B Hastings and colleagues refer to “the Advertising Standards Authority's decision to withdraw” the campaign.1 The authority made no such …
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