Views And Reviews

Tyndalising the pill

BMJ 1994; 309 doi: (Published 19 November 1994) Cite this as: BMJ 1994;309:1377
  1. J O Drife

    William Tyndale, the first person to translate the Bible into English, was strangled and burnt in 1536. He had become unpopular with an establishment which wished to keep knowledge away from the common people. In 1994 Tyndale would no doubt be a computer buff using the internet. I wonder if he would turn his attention to drug advertising.

    American magazines like the New Yorker sometimes carry ads for prescription only medicines: the drug's benefits are described, and the reader is advised to ask a physician about it. I doubt if this is popular with American doctors but the US Food and …

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