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Television drug advert causes upset in New Zealand

BMJ 1994; 309 doi: https://doi.org/10.1136/bmj.309.6963.1184 (Published 05 November 1994) Cite this as: BMJ 1994;309:1184
  1. C Essex

    The advertising of a prescription only medicine on television in New Zealand for the first time has upset the Ministry of Health, the Consumers' Institute, the New Zealand Medical Association, and the pharmaceuticals regulatory body, Pharmac. All have expressed concerns about the advertising, by Merck Sharp and Dohme, of Proscar (finasteride, a 5a- reductase inhibitor), a treatment for benign prostatic hypertrophy.

    Advertising prescription only drugs to the public is not illegal, but none of the pharmaceutical companies in New Zealand has done this until now. Although section 58 of …

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