Running an emergency helpline The media may exploit doctorsBMJ 1994; 309 doi: https://doi.org/10.1136/bmj.309.6955.669a (Published 10 September 1994) Cite this as: BMJ 1994;309:669
- A Walker,
- N Bhatti,
- M McCarthy
- Camden and Islington Health Authority, London NW1 2LJ
- Board of Science and Education, BMA, London WC1H 9JP.
EDITOR, - In their article on how to run an emergency helpline Cameron Stark and colleagues state, “If information can be adequately transmitted by the media a helpline should not be needed.”1 Our experience is that dealing with the media is not that simple.
We recently conducted a look back exercise after learning that a health care worker at a local hospital was positive for HIV. We had wanted to avoid unhelpful and prejudicial publicity caused by insensitive handling of the subject by the media, and so we avoided contact …