US cigarette companies attract young smokers

BMJ 1994; 309 doi: (Published 10 September 1994) Cite this as: BMJ 1994;309:629
  1. J Roberts

    Cigarette advertising in the US seems to be most effective among young people, according to a study by the US Centers for Disease Control and Prevention (CDC). The CDC said last week that the three most heavily advertised brands of cigarettes had 86% of the teenage market but only 35% of the overall market in the US. The report was based on a survey last year of 702 smokers aged 12 to 18. …

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