Medicine And The Media

News embargoes--in whose interest?

BMJ 1994; 308 doi: http://dx.doi.org/10.1136/bmj.308.6937.1168a (Published 30 April 1994) Cite this as: BMJ 1994;308:1168
  1. John Roberts

    In the US viewers know that it is Wednesday when they turn on the television evening news: Wednesday is New England Journal of Medicine day, and virtually no week passes without some news being reported from that publication.

    The Journal is seen by reporters a few days before its Thursday cover date, but its contents are embargoed from public reporting until 6 pm Eastern time Wednesday. Many viewers were therefore confused on 12 April, a Tuesday, when ABC News chief medical correspondent Timothy Johnson, a doctor, reported on a 10 year Finnish study from the Journal that suggested that vitamin A might …

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