US attempts to stop its teenagers smokingBMJ 1994; 308 doi: https://doi.org/10.1136/bmj.308.6930.677 (Published 12 March 1994) Cite this as: BMJ 1994;308:677
- J Hopkins-Tanne
About one in eight teenagers - three million young people - smoke in the United States, and the surgeon general, Dr Joycelyn Elders, has called for a ban on advertisements that encourage teenagers to smoke. She has asked the Federal Trade Commission to stop the Joe Camel and Josephine Camel campaigns, which make smoking look glamorous to young people. American children are said to recognise Joe Camel almost as easily as Mickey Mouse.
There is a children's version of the surgeon general's report, which is intended to help children resist pressures to start smoking. And the American Medical Association has sent primary care physicians 240 000 copies of its guidelines for …