Sharp advertisingBMJ 1994; 308 doi: https://doi.org/10.1136/bmj.308.6926.472 (Published 12 February 1994) Cite this as: BMJ 1994;308:472
- C Warlow
- Department of Clinical Neurosciences, University of Edinburgh, Western General Hospital, Edinburgh EH4 2XU.
EDITOR, - As our cherished NHS slips gradually between our fingers we in Britain should be reassured that we are not as far down the road to market as New Zealand. Auckland Hospital, which dominates the city's skyline and is not a pretty sight at the best of times, is now topped with a huge illuminated advertisement for Sharp Electronics (figure). Exactly how much the hospital gained by such a brutish descent into bad taste I don't know, but perhaps our managers here could pick up the idea. The best place to start must be the politically so visible St Thomas's Hospital, but others in prominent positions could soon follow.
Advertisement on top of Auckland Hospital, New Zealand
The BMJ could then run an annual competition for the most vulgar example of this new advertising opportunity or - if it could find out - the one earning the most revenue.