Writing and Speaking in Medicine: How I readBr Med J 1976; 2 doi: http://dx.doi.org/10.1136/bmj.2.6044.1113 (Published 06 November 1976) Cite this as: Br Med J 1976;2:1113
- J W Howie
Not all who look at a journal are going to read even one of the articles in it. Writers must know, therefore, what turns a looker into a reader.
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