Our values are intrinsic in giving us the focus and direction we need to deliver solutions that improve health outcomes.
Our values are more than just a vision. We have a steadfast commitment to apply them to everything we do and every decision we make.
Animation by Pedro Lopez, Engineering Manager at BMJ and winner of our Values competition.
Watch Pedro’s video on what living our values means at BMJ, and find out why he won the competition.
Our Values are more than just a vision. They represent the work we do everyday and are integrated in our business decisions and strategy.
In October 2013, The BMJ published two articles questioning the value of giving statins to low risk groups. These were corrected after an error was highlighted. But when a senior academic said both articles should be retracted, the editor referred the matter to an independent panel. In August 2014, the panel endorsed The BMJ’s approach, saying it had acted in line with publication ethics guidelines. Read the full story on thebmj.com/statins.
The BMJ is the first ever medical journal to receive the ‘Patients Included’ award for its strategy to encourage doctors and patients to work together as partners to improve healthcare. “People with experience of illness and using health services have much to teach us,” says Patient Partnership Editor, Dr Tessa Richards. “We want partnership to be integral to how we work and think; as well as what we advocate for.”
In 2009, The BMJ published an expert review that questioned the effectiveness of Tamiflu to prevent flu complications in healthy people – and highlighted the wider issue of missing trial data undermining doctors’ abilities to prescribe treatments with confidence. This led to the BMJ’s ‘Open Data’ campaign, which aims to improve the transparency of clinical trials around the world. More on thebmj.com/campaigns.