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Five minutes with Charlie Sword, BMJ's Delivery Lead for the mHealth strategic initiative


The consortium must recruit local content partners to produce high quality, trusted health information.

Malnutrition is the largest single contributor to child mortality worldwide. According to UNICEF, it is estimated that undernutrition contributes to the deaths of about 5.6 million children under the age of five each year.

The goal of BMJ’s mHealth strategic initiative is to improve health outcomes in resource-poor settings by making medical knowledge available through mobile devices. This initiative is currently focusing on two areas: mobile guidelines for primary care workers in Nigeria and mNutrition.


The UK’s Department for International Development (DFID) is funding the mNutrition initiative, which will make vital nutrition and health information available via mobile phones. The GSMA Mobile for Development Foundation, who is managing the project on behalf of DFID, has appointed BMJ as part of a consortium, led by CABI, to be the global content provider. The other members of the consortium are the Global Alliance for Improved Nutrition (GAIN), the International Livestock Research Institute (ILRI) and Oxfam GB.

The content consortium is working in 14 countries over three years to develop mobile messages to encourage the adoption of healthy practices that will lead to a reduction in the prevalence of stunted growth in under 5s and an improvement in the BMI of women of reproductive age. In order to achieve this the consortium must first recruit local content partners and develop their capacity to produce high quality, trusted health information. BMJ’s primary role is to develop training resources to ensure that our local partners understand and follow editorial best practice. Get in touch to take part in this initiative.