The BMJ logo has been specially created making it unique and ownable. It must not be changed or recreated in any way. Always use approved artwork when applying the BMJ logo.
The BMJ logo has been reproduced in a variety of colour ways to suit all applications and allow design flexibility.
Where possible we use the Positive Master logo and the White Master logo. We don’t prioritise between these versions as their use should be determined by the media they are applied to (we never place the BMJ logo in a box).
Both the Positive Master logo and the White Master logo can be used over imagery as long as clear legibility is retained. When applied over imagery the Positive Master logo is preferred, only if there is not have enough contrast against the image should the White Master logo be used.
The Black Master logo should be used when print reproduction is limited.