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Typeface

Typeface

Our primary typeface is Interface. It has been selected for its balance between classic and contemporary sans serif letter forms. This complements the evolution of BMJ’s business from a print publisher to a digital business providing healthcare knowledge. It also works well with the BMJ logo, mirroring its soft curves and as a live text font on the BMJ website. ¬†Arial is our system font and should be used for word processing.

Interface should be used wherever possible, it is an important part of our brand and when applied consistently will help to identify our communications. We generally apply the different weights in the following ways:

  • Interface regular for body copy
  • Interface light for large headlines
  • Interface italic for light emphasis (usually within body copy)
  • Interface bold for stronger emphasis (usually within headings and sub headings)

Interface