AND LOGO CENTRE
The BMJ brand is an important part of our business. It is a powerful signal of our position as a truly international digital business, providing healthcare knowledge across multiple media.
Our name is simply BMJ. We believe it is a powerful name for all our activities. It has moved beyond an acronym to become a name in its own right, one that transcends its origins - The BMJ journal.
These guidelines have been written to help direct the expression of our brand. If you are partnering with BMJ or working on a BMJ project please follow them closely. This will help to ensure our visual integrity.