Letters
Cosmetic surgery advertising
Discussion on banning advertising of cosmetic surgery needs to consider medical tourists
BMJ 2012; 345 doi: https://doi.org/10.1136/bmj.e7997 (Published 26 November 2012) Cite this as: BMJ 2012;345:e7997- Johanna Hanefeld, lecturer in health systems economics1,
- Neil Lunt, senior lecturer in social policy and public management2,
- Daniel Horsfall, lecturer in comparative social policy2,
- Richard Smith, professor of health system economics, and dean1
- 1Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, London WC1H 9SH, UK
- 2University of York, York, UK
- Johanna.Hanefeld{at}lshtm.ac.uk
The discussion on banning advertising of cosmetic surgery neglects an important aspect of safeguarding UK consumers from direct marketing by cosmetic surgery providers to the public1: an increasing number of UK patients travel abroad for cosmetic surgery.
In 2010, 63 000 UK residents travelled to access treatment abroad.2 Our research indicates that around 30% …
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