Rapid Responses to:

HEAD TO HEAD:
Neil Bacon
Will doctor rating sites improve standards of care? Yes
BMJ 2009; 338: b1030 [Full text]
*Rapid Responses: Submit a response to this article

Rapid Responses published:

[Read Rapid Response] rating sites as an educational tool
chris harnden   (19 March 2009)
[Read Rapid Response] Feedback is good: iwantgreatcare.org is not
Dominic H R Faux   (22 March 2009)
[Read Rapid Response] Web-based patient feedback is coming
Paul K Hodgkin   (23 March 2009)
[Read Rapid Response] Nonsense
Martin J Toal   (23 March 2009)
[Read Rapid Response] Simple problems, require simple solutions.
David R Warriner   (25 March 2009)
[Read Rapid Response] Some doctors will avoid high-risk patients
Nicos Kessaris   (1 April 2009)
[Read Rapid Response] It's better than no ratings
C Fezziwig   (1 April 2009)
[Read Rapid Response] Basis for assessment
Joan McClusky   (2 April 2009)
[Read Rapid Response] Patient feedback is important but
Umesh Prabhu   (3 April 2009)
[Read Rapid Response] Are we ready?
Sukhpal S Gill, Alana R. Cunningham, Final Year Medical Student, University of Birmingham   (4 April 2009)

rating sites as an educational tool 19 March 2009
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chris harnden,
gpep2 facilitator royal new zealand college of gps
blenheim, new zealand

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Re: rating sites as an educational tool

In new Zealand patient satisfaction surveys are used routinely in the assessment process for attaining the FRNZCGP qualification. The average overall satisfaction score achieved is 86%. Doctors who score below 80% satisfaction ratings usually are found to have significant problems with their consultaton skills. Doctors in the fellowship training program are strongly encouraged to use and reflect on lessons learned using this tool and in my experience they find this a very useful tool. I believe quite strongly doctors need to be more open and honest about receiving feedback. Particularly as their performance comes from the best source, our patients. The experience from the patieint surveys is that patients are very honest about their assessment of a doctor's skill & in my experience they are usually right.

Competing interests: None declared

Feedback is good: iwantgreatcare.org is not 22 March 2009
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Dominic H R Faux,
General Practitioner
Brierley Hill

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Re: Feedback is good: iwantgreatcare.org is not

Doctors have plenty of sources of feedback. Patient satisfaction surveys are conducted regularly, clinical competence is regularly fed back via hospital letters, and if you work in partnership with others, then feedback is regular.

Patients are also able to give feedback, and they do. Indeed if patients are unhappy they will see another doctor or register with another practice.

There might be web-based ways of encouraging feedback that would be useful and valid, but iwantgreatcare.org is not it. Indeed the database is wildly inaccurate, with little connection with real life, and there are instances of retired doctors or those who have emigrated on the site. It also allows dead doctors to be reviewed.

The possibility of anonymous feedback from disgruntled patients is endless (addicts who have been refused their benzodiazepines, those who have been refused certain lifestyle drugs), and there is no comeback available to the doctor who is unfairly criticised.

There is a serious risk of vulnerable doctors to have their mental health damaged by negative feedback.

Dr Bacon's site is not fit for purpose, and should be scrapped.

Competing interests: None declared

Web-based patient feedback is coming 23 March 2009
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Paul K Hodgkin,
GP and Founder of Patient Opinion
Patient Opinion, 53 Mowbray St, Sheffield S3 8EN

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Re: Web-based patient feedback is coming

For the last four years Patient Opinion has been running a feedback site where patients, carers and staff can share the story of their health care in the UK. Patient Opinion focuses on feedback about services rather than individuals doctors. We have learnt a lot about the benefits of this kind of feedback. In the light of this experience we obviously agree with Neil Bacon that web-based feedback from patients, carers and service users about health services is coming and will have an important role in the future. Exactly what that role will be is as yet unclear since, as Margaret McCartney points out, there is very little research on the effect of web- based feedback about individual either services or doctors. Given the fact that web-based communication such as email, blogging and twittering is known to differ significantly from traditional paper and speech-based communication it is probably unwise to extrapolate too much from studies about the utility of feedback that looked only at traditional survey and rating formats.

Perhaps the most important thing to hold onto is that web-based feedback from patients is coming. How it is collected and the business model underlying the platform will almost certainly shape how effective it is. So given the rate at which the web is changing it is important that a range of providers are out there testing out which works best.

Competing interests: I am a GP and founder of Patient Opinion

Nonsense 23 March 2009
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Martin J Toal,
Medical Director Oncology
Chroma Therapeutics, OX14 4RY

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Re: Nonsense

Bacon's website will do nothing to help patient care. That is not its purpose. It is intended to make money for its owner apparently at the expense of the reputation of doctors.

The posts put on the site can never be validated as accurate, and are therefore worthless. This is a problem in two directions. Vexatious posts by patients who were given good advice, but advice they did not like, may put critical comments. These comments are a poor reflection of the quality of care they received. Will a malingerer appreciate being denied another sick note, an addict painkillers or an obese patient weight loss drugs? Bacon would probably argue that the doctor should provide good advice and win the patient over to the appropriate treatment. In a 7 minute consultation?

On the other side, if another Shipman had a post placed on IWGC to the effect 'This doctor killed my mother with an overdose of morphine', that post would be removed. Yet that information might be perfectly true.

Interestingly, one doctor whose name is missing from IWGC is Dr Neil Bacon. I guess he is not an unqualified believer in the benefits of feedback and reflection.

Competing interests: I do not see patients and successfully complained to the Information Commissioner to get my name off IWGC.

Simple problems, require simple solutions. 25 March 2009
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David R Warriner,
CT1 Diabetes
Northern General Hospital, Sheffield, S5 7AU

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Re: Simple problems, require simple solutions.

At the risk of sounding trite, if we want feedback from a consultation, why don't we simply use what is in front of us, simply ask the patient. If you think it went badly or well, they may feel the same, this will not only confirm or refute our gut feeling but more importantly tell us why. This will provide contemporaneous constructive criticism, without hiding behind a facade of digital anonymity and allowing the patient and their opinion to feel valued. Everyone hates feedback, positive feedback makes us cringe and negative feedback makes us bitter. Yet feedback we must if we are to grow as physicians, put the patient first and stop letting history repeat itself.

Competing interests: None declared

Some doctors will avoid high-risk patients 1 April 2009
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Nicos Kessaris,
Consultant Renal and Transplant Surgeon
Renal Unit, St George's Hospital, Blackshaw Road, London SW17 0QT

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Re: Some doctors will avoid high-risk patients

I read Neil Beacon’s and Margaret McCartney’s articles with great interest.1,2

Such doctor rating sites must be approached with caution.

First, there is evidence that the publication of ranking data does in fact risk causing doctors to avoid high-risk patients. For example, in a postal questionnaire involving general surgeons in the UK, 71 out of 289 consultants (24.6%) said they would avoid high-risk patients if surgeons’ performance tables were introduced.3 When a very similar questionnaire was sent to 57 cardiothoracic surgeons in the UK, 12 (21.1%) said they would avoid high-risk patients as well.4

Second, although patient feedback is extremely important, like all rating systems, it must be subject to strict quality controls if it is to be productive.

1 Bacon N. Will doctor rating sites improve standards of care? Yes. BMJ 2009; 338: b1030.

2 McCartney M. Will doctor rating sites improve the quality of care? No. BMJ 2009;338:b1033.

3 Kessaris N, Tekkis PP, Saunders MP, Boyle NH. Consultant views on surgeons' performance tables and sequential monitoring. Annals of the Royal College of Surgeons of England (Suppl) 2005;87:358-360.

4 Kessaris N, Tekkis PP, Perry-Kessaris A. Surgical performance assessment: a comparison of views from general surgical and cardiothoracic consultants. BJS 2005;92(Suppl 1):105.

Competing interests: None declared

It's better than no ratings 1 April 2009
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C Fezziwig,
CEO
M5E 4E3

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Re: It's better than no ratings

Patient rating websites like HealthcareReviews.eu are thriving because the medical establishment continues to operate without any serious scrutiny and oversight. They do not provide a ratings and reviews themselves for the public, usually do not even bother with internally available ratings and have the gall to oppose public rating websites. These websites fill a need for patients for public disclosure of a doctors abilities.

Competing interests: None declared

Basis for assessment 2 April 2009
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Joan McClusky,
Medical writer
New York, NY 10003

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Re: Basis for assessment

One problem with patients assessing doctors is the basis for determining who is "good" or not. And this is associated with the patient's emotional response as much as to the physician's clinical abilities.

Some people don't like doctors who make they get weighed every time they go in, or who feel they are being "nagged' about things they don't consider important.

People may not like a physician who doesn't agree with them that aromatherapy or magnets or yeast or radiowaves are harmful or helpful.

If healthcare were all about machines--the patient as a machine with a problem and the physician as a glorified mechanic--then a ratings system might work. But the human factor--what we like, what we respond to, what we believe in -- is a huge and highly individual component.

Competing interests: None declared

Patient feedback is important but 3 April 2009
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Umesh Prabhu,
Consultant Paediatrician
The Pennine Acute Hospitals NHS Trust

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Re: Patient feedback is important but

Patients must always have a say and we as doctors should always listen to their feedback. However, an open forum where anyone can send anything in writing without revealing identity is a dangerous thing. Most doctors are not Shipman of this world. Most doctors work hard providing a good quality care to their patients and most errors are due to systems failure.

Most of us may and probably will get good feedback even in an anonymised feedback. However, there is a good saying in my mother tongue ‘with human beings you do 10 good things they may not remember but you do one bad thing they won’t forget it.

Medicine is a risky profession and as doctors we will make mistakes, we will not always be able to meet our patients’ expectations and patients may not like our advice about their life style, their weight, their smoking. Patients may get upset when we suggest that there may be Psycho- somatic reasons for their symptoms or worst of all patients may get upset when the doctor refuses to prescribe antibiotic for simple viral infection. They may then post some destructive messages on the website to take out their anger and frustration.

As doctors we are very proud people and we have a tendency to take even one destructive comment much more seriously and if it is on the web then it is usually a permanent record which the whole world can see and this can destroy some very good doctors reputation for many years to come. So, I find it difficult to support these ventures which can destroy many innocent doctors’ lives.

There is a simple solution and doctors can ask for feedback in any anonymised way after their consultation or management of the patients. Ask patients for any suggestions for improvement. Only the appraiser and the doctor must have an access to these feedbacks. Appraiser should discuss the feedback with the doctor and discuss the ways and means of improving the quality care, communication, patient involvement and so on. This would help doctors, patients and the NHS.

Competing interests: None declared

Are we ready? 4 April 2009
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Sukhpal S Gill,
Final Year Medical Student
School of Medicine, University of Birmingham,
Alana R. Cunningham, Final Year Medical Student, University of Birmingham

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Re: Are we ready?

Anonymous public opinions of doctors via web-based platforms may provide key learning opportunities for clinicians, who are not appropriately addressing their patients’ concerns and expectations. However, the reality is that an inadequately health literate population impedes such a system from working properly.

Patients who are fully aware of their health needs, knowledgeable about reasonable expectations and limitations of a doctor in addressing those needs, and able to set aside subjective feelings when reviewing their doctor, are well positioned to provide accurate and useful feedback. Low health literacy is as much a problem of developed countries as the developing world.[1] Surely, empowering patients by improving their health literacy is a logical pre-requisite, before we start asking them to judge their doctor.

Reference: 1. Coulter A and Ellins J. Patient-focused interventions. A review of the evidence. Report by the Picker Institute August 2006. Available at http://www.pickereurope.org/Filestore/Downloads/QEI-Review-intro.pdf - accessed 04/04.2009

Competing interests: None declared