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NEWS:
Michael Day
NICE is accused of "jockeying for position" in new drug pricing scheme
BMJ 2008; 337: a1422 [Full text]
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[Read Rapid Response] The Lucentis Saga: NHS 0 Pharma 1
Andrew C K Lee   (29 August 2008)
[Read Rapid Response] NICE Monopoly
R Mohindra   (31 August 2008)
[Read Rapid Response] Nicer than NICE
Timothy D Heymann   (4 September 2008)

The Lucentis Saga: NHS 0 Pharma 1 29 August 2008
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Andrew C K Lee,
Clinical Lecturer in Public Health
School of Health and Related Research, University of Sheffield, S1 4DA

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Re: The Lucentis Saga: NHS 0 Pharma 1

Michael Rawlins criticism of the drug industry for profiteering is not without basis as recently demonstrated by the long-running Lucentis saga.

The National Institute for Health and Clinical Excellence this week announced it would sanction the use of Lucentis (ranibizumab) for patients with age-related macular degeneration (AMD).(1) This signals a u-turn from its initial draft guidance that had originally concluded it would only be cost effective compared with standard treatment if treatment was limited for the better seeing eye only.(2) This implied only treating one eye and therefore risk losing functional vision, which both doctors and patient groups unsurprisingly found unacceptable. Both NICE and PCTs found themselves pummelled by the media, ministers and patient groups, as well as court action. The real issue that has not been addressed however is the exorbitant price that the pharmaceutical company is able to charge the NHS for a product that desperate patients are prepared to pay for.

Age-related Macular Degeneration (AMD) is the commonest cause of visual impairment in the UK with around 26,000 new cases of wet AMD annually. It is characterized by choroidal neovascularisation, an abnormal growth of new blood vessels beneath the retina, which leads to loss of central vision. In the last few years, new treatment modalities have been developed for what was previously an untreatable condition. Lucentis and Avastin (bevacizumab) are both recombinant human monoclonal antibodies that work by binding and inhibiting vascular endothelial growth factor which is the cause of choroidal neovascularisation. Avastin is a glycosylated antibody whereas Lucentis is an antibody fragment although the active component differs by only 6 amino acids. Avastin is licensed for the treatment of metastatic colorectal and breast cancer, but not intra-ocular use. Lucentis, on the other hand, is licensed for intra- ocular use.

Lucentis is extremely expensive and there are significant cost implications of widespread use. Drug costs per injection are of the order of around £100 for Avastin but could be as low as £6 plus the cost of aseptic preparation compared to £761 for Lucentis. For a 14 injection course, this equates to roughly £1,400 for Avastin compared to £10,654 for Lucentis.(3) For the typical Primary Care Trust (PCT) serving a population of 250,000, it could expect around 107 new cases of wet AMD a year. The cost of Lucentis treatment for these patients would amount to over £1.1 million per annum. Overall costs including outpatient review over 10 years could add up to 1% of the total current NHS budget.

NICE estimated that Lucentis would cost between £17,800 to £35,200 per QALY gained depending on the type of wet AMD treated.(2) These costs were estimated on the presumption that treatment is stopped after 2 years. However, it is not known if the 14 injections course represents the optimal dosing regimen and patients may require long term treatment and follow up over many years. Lucentis was deemed to only be cost effective for the NHS with a dose capping arrangement that reportedly has just been agreed by the manufacturer.

Is there a case for Avastin? Although unlicensed for ocular use in the UK, it is an internationally recognized treatment modality for AMD and has been widely used off-label in thousands of patients worldwide.(4,5) As Avastin and Lucentis are closely related, clinical efficacy and side- effect profiles are likely to be similar. Several studies published have so far suggested that Avastin is an effective treatment.(4,6,7,8) At present, multiple case series have reported no short-term safety concerns although the follow-up period may not be long enough to draw any firm conclusions. One survey of 70 centres using Avastin worldwide, covering 7,113 injections in 5,228 patients, reported low adverse event rates of less than 0.21%.4 It is also postulated that as Avastin is a larger molecule, it may remain in the eye longer than Lucentis and therefore allow for less frequent injections. On the other hand. manufacturing standards do differ: for intra-ocular formulations, particulate matter has to be very low and Avastin is not manufactured with that in mind.

From a cost point of view, Lucentis could be over 30 times more expensive than Avastin. One health technology assessment published last year concluded that due to the price differentials, Avastin would be more cost effective even if there were differences in effectiveness and side- effects.(9) This view is supported by cost effectiveness modelling which showed that Lucentis would need to be 2.5 times more effective than Avastin in terms of visual acuity.(10) The modelling estimated that the annual cost to the NHS for treating 25,000 new cases of AMD annually would be £300 million for Lucentis compared to £8 million for Avastin.

NICE unfortunately is unable to consider Avastin as it can only assess drugs for their licensed purpose. The question then is why Avastin has not got a license for intra-ocular use in the UK. Genentech, the company that manufactures both Avastin and Lucentis has been reluctant to apply for a license for Avastin for AMD. This is perhaps unsurprising as it is in a position of imperfect agency and stands to make considerable financial gains from Lucentis.

Health commissioners face a dilemma between choosing Lucentis, where there is reasonably good evidence for clinical effectiveness and safety but with a high cost, versus Avastin which is considerably cheaper and more affordable but lacking in enough evidence to support its use. The new NICE position obliges local commissioners to use Lucentis, and will no doubt be trumpeted by patient groups as a victory for patients. However, it is a hollow victory as cash-strapped Primary Care Trusts, often “villainized” by the media for their Scrooge-like tendencies, will now be under more pressure than before to find resources with which to fund this costly treatment. The redistribution of resources invariably could imply other services suffering as a consequence. Where some patients gain, others will no doubt lose out. The only real winners are the makers of Lucentis.

References

1. National Institute for Health and Clinical Excellence (2008). Press release : 2008/052 NICE issues final guidance on the use of ranibizumab and pegaptanib for the treatment of age-related macular degeneration (AMD). London: NICE.

2. National Institute for Health and Clinical Excellence (2008). Macular degeneration (age-related) – pegaptanib and ranibizumab: Appraisal consultation. London: NICE.

3. Drugs and Therapeutics Bulletin. A view on new drugs for macular degeneration. Drugs and Therapeutics Bulletin 2007; 45 (7):49-52.

4. Fung AE, Rosenfeld PJ, Reichel E. The International Intravitreal Bevacizumab Safety Survey: using the internet to assess drug safety worldwide. Br J Ophthalmol 2006; 90:1344-1349.

5. International Council of Ophthalmology International Clinical Guidelines. Age-related Macular Degeneration (Management Recommendations). April 2007 http://www.icoph.org/guide (Accessed 4/4/08)

6. Spaide RF et al. Intravitreal bevacizumab treatment of choroidal neovascularization secondary to age-related macular degeneration. Retina. 2006 Apr; 26(4):383-90.

7. Maturi RK et al. Electrophysiologic findings after intravitreal bevacizumab (Avastin) treatment. Retina. 2006 Mar; 26(3):270-4.

8. Avery RL et.al. Intravitreal bevacizumab (Avastin) for neovascular age-related macular degeneration. Ophthalmology. 2006 Mar; 113(3):363-372 e5.

9. Wild C, Adlbrecht Ch. Rapid Assessment LBI-HTA 02: Avastin for age -related macular degeneration. Ludwig Boltzmann Institut fuer Health Technology Assessment (LBIHTA), 2007. http://eprints.nta.lbg.ac.at/718/ (Accessed 4/4/08)

10. Raftery J, Clegg A, Jones J, et.al. Ranibizumab (lucentis) versus bevacizumab (avastin): modelling cost effectiveness. Br J Ophthalmol 2007.

Competing interests: None declared

NICE Monopoly 31 August 2008
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R Mohindra,
Consultant Cardiologist
North East

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Re: NICE Monopoly

The NHS is the main purchaser of pharmaceuticals in England and Wales. ([1]) However the basis of the relationship is putatively triumvirate such that doctors decide, patients consume and the DoH simply pays.

The DoH avoids a charge of monopoly by arguing that control of purchasing is left to individual doctors. However there are controls on how individual doctors are permitted to spend NHS money. These include

(i)                 The use of guidelines

(ii)               Explicitly limiting the services and treatments that it will pay for through:

a.      the legally binding decisions of NICE as approved by the Secretary of State for Health; and

b.      the limits placed upon funding authorities within the NHS

Additionally there are mechanisms whereby the DoH uses its buyer power to reduce its costs of purchase. The most obvious is the Pharmaceutical Price Regulation Scheme (‘PPRS’) ([2]) which limits the price that the NHS can be charged for pharmaceutical treatments. The PPRS has been recently been criticised by the Office of Fair Trading for being based upon profits and price rather than upon value and price. ([3]) Importantly the current interim agreement permits free pricing of newly introduced pharmaceutical products.

Where the treatment is not available unless the terms of the guidance are met the clinical discretion of the medical professional is reduced to merely determining whether the guidance is met or not. If the guidance is met a second choice arises as to whether the treatment should be delivered or not. However, if the guidance is evidence-based then it is likely that the patient will benefit if the guidance is met and a legal professional obligation to provide the treatment arises.

By virtue of the operation of the legal professional duty of care the treatment should be generally delivered unless there are clearly exceptional circumstances. This means that the socpe of clinical discretion is significantly curtailed. Thus effective decision making power within the market place passes from the medical professional to the entity creating the guidance. NICE is simply a limb of the Department of Health which in turn has control over the NHS. This turns the putative tripartite relationship into an effective bipartite one.

NICE has recently approved the use of ranibizumab for use in patients suffering neovascular age-related macular degeneration but it has done so, in effect, by limiting the price it must pay for the drug. The first 14 injections can be provided by the NHS. Any further injections that are clinically indicated are to be paid for by the company providing the drug. ([4])

With this latest move by NICE the question arises as to whether the NHS has effectively become a complex monopoly purchaser of pharmaceutical products. The deal could not readily have arisen in the absence of effective monopoly buyer power. With the changes in the way that the healthcare market works the Department of Health can no longer hide behind the clinical discretion of doctors as a means to avoid a charge of monopoly.

The consequences of these actions of NICE are to make stark the political choice between:

(i)     free market principles which drive the pharmaceutical industry; and

(ii)   the purchaser’s need to ration healthcare in the face of rising demand and cost.

It is of note in this context that the free market in private healthcare provision by hospital consultants was subject to investigation by a previous incarnation of the Competition Commission, the Monopolies and Mergers Commission. ([5])

The core question therefore becomes should the State provision of healthcare (solely) be entitled to the privilege of monopoly advantage? If there is any doubt as to the answer to this question then the consequence should be that the Office of Fair Trading should consider exercising its powers under s.131(1) Enterprise Act 2002 and refer the situation to the Competition Commission for investigation.



References

[1] see R v Secretary Of State For Health ex parte British Association Of European Pharmaceutical Distributors [2001] EWHC Admin 183

[3] Office of Fair Trading. The Pharmaceutical Price Regulation Scheme. An OFT market study. http://www.oft.gov.uk/shared_oft/reports/comp_policy/oft885.pdf

[4] National Institute of clinical Excellence. Ranibizumab and pegaptanib for the treatment of age-related macular degeneration. Technology appraisal guidance 155. August 2008.

http://www.nice.org.uk/guidance/index.jsp?action=byID&o=12057

[5] Monopolies And Mergers Commission. Private medical services: A report on agreements and practices relating to charges for the supply of private medical services by NHS consultants. (1994) Cm 2452 www.competition-commission.org.uk/rep_pub/reports/1994/348privmedical.htm#full

Competing interests: None declared

Nicer than NICE 4 September 2008
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Timothy D Heymann,
Reader in Health Management and consultant gastroenterologist
Business School, Imperial College London SW7 2AZ and Kingston Hospital KT2 7QB

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Re: Nicer than NICE

I am delighted to read that the National Institute for Health and Clinical Excellence (NICE) now acknowledges that thought should be given not only to a drug’s effectiveness and quality adjusted life year (QALY) value, which is challenging enough to calculate, but also to ways to influence the drug’s cost (1). But in a free, efficient market, something that the UK Government is actively encouraging for health care purchasers and providers, it is must be for individual pharmaceutical companies, “giant pharma”, to decide whether it makes commercial sense to sell a drug to the National Health Service (NHS) at a price that allows it to meet the particular cost per QALY thresholds that NICE applies.

The NHS in England and Wales which is responsible for delivering on decisions that NICE makes is but one of many drug purchasers worldwide. A more effective way to counterbalance the market power of the “drugs giants” to set prices would be to have much greater cooperation and agreement across the European Union on drug purchasing decisions. An inability to sell a drug to 300 million potential users may encourage “giant pharma” to reconsider their pricing strategies in a way that negotiations with the NHS in England and Wales alone may not, whether or not NICE is involved.

(1) BMJ 2008; 337: a1422

Competing interests: None declared