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Rapid Responses: Rapid Responses published:
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![[Read Rapid Response]](/icons/misc/sectionDOWN.gif)
Trawling for patients
- Joan McClusky (14 December 2007)
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Doctor's Widow, dating problem
- Barbara Gardner (20 December 2007)
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I Remember You
- Hugh Mann (2 May 2008)
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Joan McClusky, Medical writer New York, NY 10003
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This article is an absolute, horrifyng delight. Pick a common characteristic--being single! Invent an arbitrary, and necessarily short, worrisome interval--6 months! Extrapolate the results of a marketing survey to a large, unprovable, and scientific sounding odd number--5.6 million! Use a scary medicalese term most people know--toxins!--to simultaneously characterize a problem as emanating from an outside source and requiring professional intervention. Use basic. relatively unsophisticated but effective medical marketing techniques: " findings" that reveal the large "community of sufferers" --You are not alone!-- and ads featuring people the community of sufferers would like to identify with--in this attractive young people hugging each other. And most important, don't ask people whether they're boring, unreliable, bad tempered, crude, selfish, bad in bed, stupid, lack basic good grooming/ hygiene or simply haven't met the right person. Competing interests: None declared |
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Barbara Gardner, GP's Widow Green View, Bainbridge, DL8 3EF
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On the 19th of December I received from NHS Pensions the information that I am not entitled to remarry, enter into another civil partnership, or cohabit with a partner and continue to receive the NHS widow's pension. You who are still married in 2008 will be paying more contributions so that your spouses may marry again after your death and they will then still receive the pension. As a result of this I place this advert with you: Sixty year old widow with alopecia, wig and half of dead husband's NHS pension seeks sex and conversation, with no strings attached, for two days a week. Why for two days only? This is to avoid being told she is cohabiting and thus lose said pension. Only one retiring professional man need apply to make this woman happier. I think you will agree, I don't need therapy, just a fairer playing field Competing interests: None declared |
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Hugh Mann, Physician Eagle Rock, MO 65641 USA
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My eyes took a picture of you Competing interests: None declared |
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