Rapid Responses to:

LETTERS: Nikki Lee, Peter Morrell, Julie-Anne Leask, Simon Chapman, Penelope Hawe, Helen Bedford, and David Elliman Concerns about immunisation BMJ 2000; 321: 108 [Full text]

Rapid Responses: Submit a response to this article

Rapid Responses published:

'Gut appeal'

Subra Vemulpad   (28 October 2000)

'Gut appeal' 28 October 2000
Subra Vemulpad, Lecturer Macquarie University, Sydney Send response to journal: Re: 'Gut appeal'	Editor, Leask et al1 make the very important point that "any attempt at refuting or deflating the persuasive power of vaccination arguments must address the potential gut level appeal at which anti-immunisation rhetoric tends to operate". Consider for example, the question - would you or would you not seek anti rabies vaccine if a rabid dog bit your child? It would be interesting to know how many of the anti immunisation camp would respond in the negative. There is no doubt that ignoring lessons from health communication science would jeopardise public health. 1. Leask J-A, Chapman S, Hawe P. Facts are not enough. BMJ 2000; 321:108