Rapid Responses to:

LETTERS:
James A S Dickson, Keith J Russell, Theo Fenton, Peter Herbert, Derek Roskell, Roger A Fisken, Andrei Morgan, Marc A Swerdloff, Susan Lightman, Richard Bailey, and Richard Smith
Brave new technologies issue
BMJ 2000; 321: 51 [Full text]
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[Read Rapid Response] Don't Sell Out!
Patrick Ruff   (5 July 2000)

Don't Sell Out! 5 July 2000
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Patrick Ruff
Federal Gov't

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Re: Don't Sell Out!

Your BMJ web resources are extensive, thoughtful and a very good example for other publications who could provide some or all their work electronically. In the US, a large number of newspapers will charge a fee for looking up older articles. The thought of paying for one lousy little article is bad enough, but having to go through a financial transaction to even have access to it is awful and seems to actually discourage a reader from even bothering. Hopefully other organizations will take from your example.