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BMJ 2007;335:553 (15 September), doi:10.1136/bmj.39301.497593.55 (published 9 September 2007)
Richard Phillips, research fellow1, Amanda Amos, professor of health promotion1, Deborah Ritchie, senior lecturer in health promotion and mental health2, Sarah Cunningham-Burley, professor of medical and family sociology1, Claudia Martin, research director3
1 Public Health Sciences, Division of Community Health Sciences, University of Edinburgh, Medical School, Edinburgh EH8 9AG , 2 Nursing Studies, School of Health in Social Science, University of Edinburgh, Medical School, 3 Scottish Centre for Social Research, Edinburgh EH3 9AW
Correspondence to: A Amos amanda.amos{at}ed.ac.uk
Design and setting A qualitative cross sectional study involving semistructured interviews conducted across Scotland shortly after the implementation of the legislation on 26 March 2006.
Participants A purposively selected sample of 50 adults (aged 18-75) drawn from all socioeconomic groups, included smokers living with smokers, smokers living with non-smokers, and non-smokers living with smokers.
Results Passive smoking was a well recognised term. Respondents had varied understandings of the risks of secondhand smoke, with a few rejecting evidence of such risks. Children, however, were perceived as vulnerable. Most reported that they restricted smoking in their homes, with a range of restrictions across social classes and home smoking profiles. Spatial, relational, health, and aesthetic factors influenced the development of restrictions. Children and grandchildren were important considerations in the development and modification of restrictions. Other strategies were also used to militate against secondhand smoke, such as opening windows. The meaning of the home as somewhere private and social identity were important underlying factors. Respondents reported greater restrictions on smoking in their cars. There were diverse views on the smoke-free legislation. Few thought it had influenced their smoking in the home, and none thought it had affected how they restricted smoking in their homes.
Conclusions These data suggest two normative discourses around smoking in the home. The first relates to acceptable social identity as a hospitable person who is not anti-smoker. The second relates to moral identity as a caring parent or grandparent. Awareness of the risks of secondhand smoke, despite ambivalence about health messages and the fluidity of smoking restrictions, provides clear opportunities for public health initiatives to support people attain smoke-free homes.
Reducing children's exposure to secondhand smoke in the home is an important public health issue, which could also contribute to reducing inequalities in health. Interventions have involved media campaigns or brief, usually single, counselling sessions with parents and have had little success.9 10 This is perhaps not surprising as we know little about why people do or do not restrict smoking in their homes and the enablers and barriers to reducing children's exposure in the home.4 While household restrictions are associated with the presence of children, especially young children, and non-smokers in the home,11 the internal family processes that facilitate or hinder the adoption and enforcement of smoking restrictions in the home remain unknown.9 12 We know even less about influences on smoking restrictions in cars.4 13
There has been little qualitative research on this issue, but two studies involving disadvantaged parents in Liverpool and Australia have generated insights about the range of social, physical, and economic factors that parents perceive as barriers to reducing their children's exposure to secondhand smoke in the home.14 15 16 These include difficulties associated with the supervision of children, lack of appropriate space to smoke outside the home, a desire to smoke in comfort or privacy, concerns about the negative reactions of family and friends, and the lack of support from partners and friends. In addition the Liverpool study found that while mothers thought that babies should not be exposed to secondhand smoke and reported strategies to deal with this, few had continued these into infancy.15 16 Also, knowledge about passive smoking was limited with several participants unconvinced about the links with childhood illnesses including asthma. These two studies were somewhat limited in that they involved only disadvantaged smokers who had preschool children15 16 and who wanted to increase home restrictions and lived in high rise accommodation.14 We need to extend research to include smokers and non-smokers who live with smokers across all socioeconomic groups. We also need to explore whether national tobacco control policies, notably smoke-free legislation, impact on attitudes and behaviours around smoking in the home.
The introduction of the comprehensive legislation on smoke-free public places in Scotland in March 200617 provided a unique opportunity to explore the social meaning of restrictions in the home, in particular the different understandings informing these restrictions and the impact of the legislation on people's attitudes and behaviours around smoking in the home. The legislation was expected to reduce children's exposure to secondhand smoke in public places.18 However, it was not known whether this would also affect their exposure in the home, though research on the impact of such legislation in California, Australia, and Ireland found associated increases in restrictions in homes.11 19 20 21
We carried out a qualitative study in Scotland conducted shortly after the introduction of the legislation. We explored the accounts of smokers and non-smokers (who live with smokers) of the strategies that they use to regulate smoking in their homes and cars after the implementation of the legislation; examined the reported impact of the legislation on smoking in the home to identify potential enablers and barriers to reducing exposure in the home; and considered the implications for future initiatives aimed at reducing children's exposure to secondhand smoke in the home.
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Interviews
The interviews were conducted between June and September 2006 in respondents' homes and lasted 40-90 minutes. After piloting, we developed interview topic guides for the three types of participant: smoker living alone or with another smoker, smoker living with a non-smoker, and non-smoker living with a smoker. Respondents used a day grid to describe a typical day in relation to smoking or exposure to smoke. The day grid was an adapted version of the "life grid," which has been used in previous qualitative research to collect contextualised smoking data from interviewees.22 23 Smokers identified times and places when they smoked. Non-smokers identified when and where they were exposed to smoke, with further contextual information obtained through probing. All respondents were asked to describe any smoking restrictions in their home or car, how they had developed and were maintained, and what might lead to breaches. Respondents were then asked what they understood by passive smoking and whether they thought any people were more at risk. The end of the interview focused on respondents' views about and experiences of the smoke-free legislation and whether this had affected smoking in their home or their social life. Finally, respondents were shown a standard "no smoking" sign and materials from the Glasgow "breathe easy" smoke-free homes initiative and asked for their views about displaying such materials in their home or car.
Analysis
We fully transcribed the tape recorded interviews and analysed transcripts thematically, moving from initial descriptive codes to more conceptual analytical coding. All the authors were involved in the analysis, with at least two reading each transcript and agreeing on coding categories and themes. A modified grounded theory approach was taken whereby themes were revised iteratively as the fieldwork and analysis progressed.24 The analytical procedure was supported by the use of NVivo to aid data retrieval and close analysis. Comparisons were made across interviews and within themes to explore analytical categories rigorously.
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Respondents drew on personal experiences around the visible effects of secondhand smoke on themselves and others, their knowledge about the health effects of active smoking and external sources of information including recent media campaigns on secondhand smoke, other media coverage, and health professionals' advice in assessing the health risks. Many thought that children were particularly at risk because they were still developing and had smaller lungs. Children with respiratory diseases, notably asthma, were viewed by some as being even more at risk. There were diverse views concerning when "vulnerable" children became less vulnerable or invulnerable older children or adults (see box 1). As the quotes illustrate, the respondents often used probabilistic language when discussing risk. In contrast, some smokers who did not think that passive smoking was a health risk thought that it was the responsibility of non-smokers to choose whether they were exposed to secondhand smoke.
Restrictions in the home
Patterns of restrictions
There was a range of restrictions across all the household smoking profiles and socioeconomic groups. These restrictions were primarily spatial in nature—that is, respondents described specific rooms or locations inside or outside the home where smoking was or was not permitted. There were four different styles of restriction: a total ban inside the home (n=9); smoking allowed in one specific room or at an outside door (n=10); smoking allowed in several rooms (n=25); no restrictions (n=6) (box 2). Smokers who lived only with smokers or on their own were more likely to report having no restrictions, and respondents from socioeconomic group D were least likely to have a total ban. In homes with partial restrictions there were differences in the types of rooms where smoking was or was not permitted. Bedrooms were mostly viewed as no smoking areas, with the kitchen also viewed by some, but not all, as inappropriate to smoke in. Children's bedrooms were generally considered out of bounds, although bedrooms of adult smokers' were not always restricted.
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Most respondents reported that they were concerned with the smell of tobacco smoke in their home and described actions to reduce or manage smoke or exposure in their homes. These included opening windows, lighting candles, using air fresheners, opening or closing doors, restricting where they smoked in a room, and smoking only after the children had gone to bed.
Although these general patterns provide an overall sense of the type of restrictions, if any, imposed within the home, the richer contextual data gathered in the interviews suggested some flexibility in the management of such limits. All respondents with partial or no restrictions described how they would temporarily modify these in particular circumstances. For example, partial restrictions would become stricter in the presence of children and grandchildren. Some also spoke of restrictions changing if adult visitors were non-smokers (restrictions stricter) or smokers (restrictions relaxed) (see box 2). In addition, respondents reported that during occasional social events, such as a party, smoking restrictions might be relaxed.
How and why restrictions were developed
Respondents often had more than one reason for having restrictions on smoking, including aesthetic and health reasons. Aesthetic concerns were mostly about the smell of smoke but also about smoke staining decor and impregnating upholstery. Moving house or decorating a room had triggered some to increase restrictions (box 3). Health reasons related mainly to concerns about not exposing children and grandchildren and, in a few cases, adult non-smokers to the health risks of smoke. Respondents also expressed concern about smoking in front of children, thus acting as a role model. Children were seen as being dually vulnerable—to the health risks of secondhand smoke and of becoming future smokers (box 3). The birth of a baby or grandchild was mentioned by several as having trigged or tightened restrictions. Some also talked about pressure from children not to smoke, or from other family members not to smoke in front of their children and an increasing awareness of the health effects of secondhand smoke. For example, several grandparents talked about how they had become increasingly aware of the risks compared with when they brought up their own children. Other less common health reasons included concerns around hygiene (such as not smoking while preparing food) and safety. Others talked about how respecting others' views, particularly family and friends, affected when and where they did or did not restrict smoking. New relationships and break-ups could also generate change, depending on the smoking status and views of the new or former partner. A few respondents found it difficult to give reasons for their restrictions as they had become taken for granted in their daily lives.
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Most respondents presented these changes as being unproblematic, with little tension or conflict over decision making. Indeed, even when talking about being pressured by their children, this was seen as legitimate behaviour that they had to take seriously and respond to appropriately. No respondents reported that the smoke-free legislation had had an affect on their restrictions in the home.
Meaning of the home and smoker identity
From discussions about the reasons for restrictions, respondents' reactions to "no smoking" materials, and the smoke-free legislation, two factors emerged as important in how such restrictions were managed or moderated. These related to the meaning of the home and social identity. The home was seen as being a private space, a place of relaxation and comfort, in contrast with workplaces and other public places. This seemed to bring with it notions of choice about when and where they smoked in the home and about how others should respect their views, just as they respected other people's views about what happened in their homes. This discourse of privacy and individual choice associated with behaviour in one's own home also had a social dimension in that smokers and some former smokers expressed concern about how they would be perceived by family and friends if they further restricted smoking. Concerns pivoted around being regarded as being anti-smoker (rather than anti-secondhand smoke), unfriendly, inhospitable, inconsiderate, and hypocritical, particularly if they smoked. The smoke-free legislation was not presented as having moderated these concerns.
Most smokers were not positive about putting up "no smoking" materials in their homes. Some expressed no need as they said visitors knew whether they could smoke or not and they preferred to talk about such restrictions rather than put up signs, which were usually perceived as inappropriate for the home setting. Some, however, thought that they might be valued by children in trying to persuade their parents to stop smoking. Non-smokers were generally more positive about displaying such materials. Some had already displayed them in their home or had seen them in other homes (box 4).
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Beyond the home: smoking restrictions in cars
Forty respondents had access to a car, with those in socioeconomic group D having least access. More respondents, including smokers, reported that they had total (n=16) or partial (n=19) restrictions on smoking in their car. In addition, several said that partial restrictions could increase in the presence of children and non-smoking adults. No respondents in socioeconomic group D reported having total restrictions. The reasons for restrictions were similar to those in the home, with concerns around exposing children to secondhand smoke and aesthetic reasons (such as smell, burning upholstery). In addition, some respondents highlighted concerns about the impact of a more confined space. A few respondents did not smoke or allow smoking when driving as they found it distracting. Two respondents reported that their vehicles had become smoke-free after the legislation as they also used them for work. Smoking restrictions in the car seemed to be more robust than in the home, suggesting that the car occupies an intermediary position between public and private space; its confined nature also seemed to encourage stronger rules (box 5).
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Impact of the smoke-free legislation
Respondents expressed various views about the smoke-free legislation, mostly positive. As might be expected nearly all non-smokers were pleased with the legislation. Many smokers, however, were also enthusiastic, particularly those from socioeconomic group D (box 6). While most respondents highlighted positive effects (such as less smoky pubs, fewer children becoming future smokers, improving Scotland's health), some were more ambivalent, with a few (all smokers) totally against the legislation. Negative views related primarily to the way the legislation had happened (such as inadequate opportunities for consultation) and thinking that the legislation had gone too far (such as breaching civil liberties, the "nanny" state). Several smokers thought that pubs should be either smoking or non-smoking to give choice over which type of premises people visited (box 6).
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Most smokers thought that there had been little or no change in their level of smoking in the home since the legislation. The legislation had had little impact because their workplaces were already smoke-free, they did not go out much socially, or reductions in smoking had been easily accommodated. Several spoke about increased feelings of stigma when smoking in public and therefore the increased importance of being able to smoke in private, in one's home, away from the public gaze. None of the non-smokers reported that their exposure to secondhand smoke in the home had increased. A few smokers expressed some sense that they had increased their smoking in the home or car, but this was mostly phrased in uncertain terms with words such as maybe or probably. They were also unsure about the level of any increase (see box 6).
Respondents' accounts seemed to be underpinned by normative discourses of acceptable moral and social identities. An acceptable social identity pivoted around being seen to be a "considerate" smoker or non-smoker12 25 who would appropriately modify their behaviour or restrictions for family and friends or on certain special occasions. This also related to concerns about being seen as friendly, hospitable, and not "anti-smoker." Moral identities were constructed around being a caring parent, grandparent, or adult.16 The presence of children, including grandchildren (many grandparents provided child care), was cited as the main reason for both total bans and temporarily increasing restrictions. Similarly, the presence of children or non-smokers was given as a reason by many smokers for not smoking in their car. In addition to concerns about reducing children's exposure to the possible health risks of secondhand smoke were considerations about the future consequences of children seeing adultssmoke. The desire to be seen to act in socially and morally acceptable ways, however, seemed to be tempered by, and at times conflicted with, other imperatives and needs. These included the need to smoke, the desire to smoke in comfort and private (particularly given the recent legislation on smoking in public places), understandings of the risks of secondhand smoke, and social norms, particularly the perceived expectations and smoking behaviour of family and friends.
Given the enormous amount of media coverage leading up to the smoke-free legislation, which included major advertising campaigns by the Scottish Executive and substantial free media coverage,26 we thought that people would have been more knowledgeable about the risks of secondhand smoke. While some respondents were convinced that secondhand smoke was a health risk, particularly for children, others were much less certain, and some indicated a level of resistance to such messages. This is perhaps not surprising given that evidence and education about the health risks of secondhand smoke is relatively recent compared with that on active smoking. Indeed several older respondents referred to how they had unknowingly exposed their children to secondhand smoke several decades previously. It is also perhaps not surprising that some smokers might resist or contest messages that could have consequences for their smoking, home lives, and routines. This may be a particularly important coping strategy where smokers feel unable to reduce children's exposure in the home, for example, disadvantaged mothers caring for toddlers in restricted circumstances.15 Ambivalence about health messages needs also to be understood as a more general phenomenon, relating less to ignorance of health risks but more to a generalised distrust of scientific knowledge and resistance to externally imposed restraints on individual behaviours.
Strengths and limitations
One strength of our study was the diverse range of respondents in terms of age, socioeconomic group, location, and household smoking profile. This meant that it was not possible to explore in depth the views and experiences of certain groups who may face particular challenges around addressing secondhand smoke in the home,16 those living in homes where space is restricted or lack outside space,14 or those with different ethnic and cultural understandings around smoking and secondhand smoke.27 Another limitation was the retrospective nature of the study, which may have made it difficult for respondents to assess the impact of the legislation on their knowledge, attitudes, and behaviour. It may also be that such changes take longer to occur than the period covered in this study.
Implications
Reducing secondhand smoke in the home and car requires a coordinated approach involving national and local action aimed at reducing smoking among adults and protecting children and non-smokers from secondhand smoke in smoking homes.6 28 Evidence from other countries indicates that comprehensive smoke-free legislation can contribute to achieving these aims.3 21 29 Our findings indicate that smoking restrictions in the home are shaped by a range of sociocultural influences and other factors that create opportunities and challenges, enablers, and barriers for future public health initiatives on this issue (box 7). Such initiatives could include media campaigns and tailored advice and support for individuals, particularly parents, grandparents, and other carers, from health and other professionals on how to develop more effective smoke-free strategies in the home and car.6
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Contributors: AA, SC-B, CM, and DR designed the study. AA wrote the first draft of the paper and is guarantor. RP undertook most of the interviews. All authors were involved in the data analysis and contributed to the paper.
Funding: NHS Health Scotland and the Scottish Executive. The views expressed in this paper are those of the authors and not necessarily those of the funders.
Competing interests: None declared.
Ethical approval: The study complied with the code of practice on ethical standards for social research involving human respondents operating in public health sciences at Edinburgh University.
Provenance and peer review: Non-commissioned; peer reviewed.
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