BMJ  2006;332 (4 March), doi:10.1136/bmj.332.7540.0-c

Wine buyers buy healthier food than beer buyers

People who buy—and presumably drink—wine make more purchases of healthy food items than people who buy beer. In a cross sectional study, Johansen and colleagues (p 519) analysed data from 3.5 million transactions in 98 supermarkets in Denmark and found that customers who bought wine were more likely to buy "Mediterranean" food items (fruit or vegetables, poultry, cooking oil, and low fat products) than people who bought beer, and beer buyers tended to buy more "traditional" food items (ready cooked dishes, sausages, and soft drinks) than those who bought wine.


Figure 1
Credit: JOHN SLATER/TAXI/GETTY

 


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Relevant Article

Food buying habits of people who buy wine or beer: cross sectional study
Ditte Johansen, Karina Friis, Erik Skovenborg, and Morten Grønbæk
BMJ 2006 332: 519-522. [Abstract] [Full Text] [PDF]




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