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BMJ 2005;331:393-396 (13 August), doi:10.1136/bmj.331.7513.393
David Ogilvie, MRC fellow1, Laurence Gruer, director of public health science2, Sally Haw, senior public health adviser3
1 MRC Social and Public Health Sciences Unit, University of Glasgow, Glasgow G12 8RZ, 2 NHS Health Scotland, Glasgow G3 7LS, 3 NHS Health Scotland, Edinburgh EH10 4SG
Correspondence to: D Ogilvie d.ogilvie{at}msoc.mrc.gla.ac.uk
One potential approach to reducing the use of psychoactive substances in young people is to control their availability, but public policy in this area has tended to tackle tobacco, alcohol, or illicit drugs in isolation and is not necessarily based on evidence about what works.3 We review the research evidence on availability and answer two key questions. Firstly, how easy is it for young people in the UK to obtain tobacco, alcohol, and other drugs? Secondly, do measures to control availability affect young people's patterns of use? We concentrate on measures affecting price, tax, importation, licensing, sales practices, illicit markets, and enforcement in all of these areas. We do not deal with production, prohibition, rationing, marketing, or controls on possession or use (see bmj.com for rationale).
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Underage smokers can acquire cigarettes easily. Most regular smokers aged 12-15 buy cigarettes from shops, although they are increasingly likely to be refused service. Younger smokers, in particular, also buy cigarettes from relatives. School pupils exchange cigarettes with their peers, sometimes for money. Regular smokers are also given cigarettes by friends and relatives; for occasional smokers, this is by far the most common source.5 6 7 w4 w5 w6 w7 w8
Effects of controls on availability
Price
Demand for tobacco is price sensitive. A 10% increase in price is associated with an estimated 4% reduction in demand in higher income countries. Young people are at least as sensitive (perhaps two to three times more sensitive) to price as older adults. A recent systematic review of cross sectional studies from the United States found strong evidence for an association between cigarette prices and both the number of smokers aged 13 to 24 and the quantity each consumes.8
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Sales
Young people living in areas of the US with more stringent sales policies for underage customers are less likely to smoke. Enforcing the minimum legal age for purchases can reduce illegal cigarette sales, but the evidence from controlled intervention studies that this affects actual smoking behaviour is weaker, presumably because underage smokers can acquire cigarettes from other sources. Unenforced voluntary agreements and educational interventions with retailers are less effective in reducing sales.9
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Smuggling
Smuggled cigarettes account for an estimated one fifth of current UK market share. Increased customs enforcement may reduce this share, but there is little evidence that this affects overall consumption. Some have argued that lower tobacco taxes would reduce the incentive for smuggling, but when several Canadian provinces cut taxes, the downward trend in teenage smoking prevalence was reversed.11
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Young people's early drinking is often done at home with their parents. Later, they may drink with friends at parties or outdoors before gravitating towards pubs and clubs from age 14-15 onwards. Around 80% of 15 year olds in the UK perceive alcoholic drinks to be very or fairly easy to obtain.6 13 w23 w24
People younger than 18 may not legally buy alcohol in most circumstances. Up to half of 12 to 15 year olds who have consumed alcohol never buy it. Younger drinkers are most likely to acquire alcohol from friends or relatives, but by age 15 a substantial minority buy from pubs, off licences or shops; this is easier for girls. By the age of 16-17, most drinkers usually buy alcohol themselves.6 7 w6 w7 w24
Effects of controls on availability
Price
Demand for alcohol is also price sensitive. In the UK, a 10% increase in price is estimated to reduce demand for beer by about 5% (for drinking on the premises) or about 10% (in off licences), for wine by about 8%, and for spirits by about 13%. Some, but not all, reviews have concluded that young people may be more sensitive to price than older adults.12
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The price of alcohol is also inversely associated with harmful outcomes, including drink-driving and fatal road crashes among young people (mostly in US studies) and the prevalence of problem drinkers and mortality from liver cirrhosis in the general population. There is little evidence to date about the specific influence of price on binge drinking.15 w25 w26 w27 w28
Licensing
Several controlled and uncontrolled studies in Nordic countries with state alcohol monopolies have shown that major relaxations in controls on beer strength or sales outlets were followed by increases in alcohol consumption (and, in one study, drunkenness and alcohol related hospital admissions), or conversely that consumption fell after controls were reintroduced. US studies have also shown an association between outlet density, alcohol consumption, and fatal road crashes.15
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The effects of marginal changes in availability when alcohol is already widely available are much less clear; specifically, the overall evidence that changes in licensing hours affect overall consumption is mixed and very limited for young people.14 15 17 w25
Sales
Two systematic reviews of controlled before and after studies have concluded that raising the minimum purchase age reduces consumption and alcohol related road crashes among young people. As with tobacco sales, enforcement substantially increases the effectiveness of the law.14
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Most evidence comes from US studies of varying the minimum purchase age within the range 18 to 21, but a recent Danish study has also shown a decrease in consumption and drunkenness following the introduction of a minimum purchase age of 15 for beer where previously there had been none. Intensive staff training coupled with rigorous enforcement can reduce underage sales and intoxication among customers. Unenforced voluntary codes of practice have not been shown to be effective.15 17 w25 w30
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Between 10% and 20% of 10-12 year olds, rising to about two thirds of 15 year olds, say they have been offered illicit drugs (boys slightly more than girls); by age 15, at least 10% claim to have been offered heroin, cocaine, or crack cocaine.6 22 w38
Means of access
Friends or relatives usually give or share drugs for initial experimental use, whereas regular users usually buy their drugs. Two thirds of 15 year olds say they know where they can easily buy cannabis; a quarter say it can easily be bought at school.6
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Drugs are sold in both open and closed markets, meaning those in which dealers will, or will not, sell to buyers they do not know personally. Semi-open markets in pubs and clubs and informal dealing among friends are also important. Deals in closed markets are typically made using mobile phones, to which most teenagers have access. Most also have access to the internet. Drugs are increasingly available online, although it is not yet clear what effect this is having on patterns of use.23 w36 w40 w41 w42 w43 w44 w45 w46 w47
Effects of controls on availability
Various cross sectional studies have found an association between drug prices and demand for, or harm resulting from, drugsincluding young people's demand for cannabis, the probability of arrestees testing positive for cocaine, and heroin and cocaine related attendances at accident and emergency departments.24
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Short term fluctuations in availability are a normal feature of some drug markets, particularly for heroin, but recent reviews (including one systematic review) of enforcement activities at various levels have found little or no evidence of any effect on street prices, let alone drug use.23 25 w34 w36 w37 w51 Other, limited, primary research evidence available in this area is summarised in the box.
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The balance of available evidence supports the view that there are particular control measures that are likely to reduce hazardous substance use among young people. It is not clear to what extent state intervention can influence the street prices of illicit drugs, but the retail prices of tobacco and alcohol are largely determined by tax policy and are likely to affect young people's demand for these products.
There is also good evidence that restricting the sale of tobacco and alcohol by enforcing (or, in the case of alcohol, raising) the minimum purchase age can reduce sales. However, the evidence that this affects consumption or hazardous use is stronger for alcohol than for tobacco and depends on compliance by retailers. Young people's use of alcohol may also be influenced by policies on where and when alcohol is permitted to be sold, but evidence for this is weaker.
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State control of commercial markets is clearly only part of the picture. For all types of substance, younger and more experimental users mostly obtain their supplies from social (non-commercial) sources, which implies that controls on price and sales to people under the legal age limit might be expected to have a greater effect on patterns of consumption once a habit is established than on deterring experimental use. If controls on sales to underage customers were strengthened social markets might expand to meet the demand, but it is also possible that higher taxation and more rigorous controls on retailers would reduce the supply of cigarettes and alcohol to those social markets.
We clearly have more to learn about the role of availability as one of the many factors that may influence the development of hazardous substance use. Globalisation and technological development may be contributing to increased availability through personal travel, licit and illicit international trade and the internet; surveillance of these trends is important in order to develop appropriate public health responses. More generally, research on the effects of policy interventions in this area is difficult because control measures may be multifaceted, are rarely amenable to randomisation, and often require imaginative quasi-experimental designs for their evaluation. However, our review highlights some inconsistencies between current policy and the available scientific evidence. For example, the UK government has kept cigarette prices high but has rejected the use of price controls to influence demand for alcohol. At the same time, little evidence exists that voluntary agreements with legitimate retailers, or intervening in illicit distribution systemsboth of which feature prominently in current UK policyhave had any effect on young people's patterns of use of tobacco, alcohol or any other drug.12 w22 Draft legislation in Scotland to outlaw the irresponsible discounting of alcoholic drinks represents an alternative approach,w52 the effects of such changes in policy should continue to be evaluated. Further research is also needed to improve our understanding of social markets for licit substances, illicit drug markets, and the effects of intervening in these markets on young people's patterns of consumption and their health consequences.
This article is based on work done as part of an inquiry by the prevention working group of the Home Office Advisory Council on the Misuse of Drugs.
Contributors: LG and SH had the original idea for the review and outlined its scope. DO designed and executed the literature search, reviewed the evidence, and wrote the paper. LG and SH reviewed drafts and approved the final manuscript. DO is the guarantor.
Competing interests: None declared.
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