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BMJ 2004;328 (19 June), doi:10.1136/bmj.328.7454.0-c
Educational interventions help people quit smoking, but they often portray a dreadful death, which may exacerbate fear and anxiety, and they increase the stigma experienced by patients with lung cancer. Chapple and colleagues (p 1470) found that patients felt particularly stigmatised because the disease is strongly associated with smoking. Many felt unjustly blamed for their illness, and those who resisted victim blaming emphasised the culpability of tobacco companies. Stigmatisation can deter patients from seeking support and can have negative financial consequences for patients.
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Credit: PAUL BROWN/SPL
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