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Doctors find it hard to implement a prevention programme for
excessive drinking. A programme of screening for excessive drinking followed by a brief intervention is officially recommended as a
prevention strategy in primary care, but implementation of such programmes has been a problem. Beich and colleagues (p 870)
interviewed 24 general practitioners who had tried a full screening and
intervention programme in their own practices. The doctors found the
programme disruptive of normal working arrangements and found it
difficult to establish rapport with excessive drinkers and to ensure
their compliance with the intervention. The results underline the value of context specific, pragmatic studies to evaluate the suitability of
seemingly efficacious programmes.

(Credit: PHIL REES/REX)