Qualitative methods improve trial recruitment

Changing the content and delivery of information about a study can increase recruitment rates from 40% to 70%. A quality improvement report by Donovan and colleagues (p 766) shows how qualitative research methods can drive changes to the design and conduct of a trial. Embedding randomised trials in qualitative research, the authors say, may enable the most difficult evaluative questions to be tackled and improve recruitment to trials generally.

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Relevant Article

Quality improvement report: Improving design and conduct of randomised trials by embedding them in qualitative research: ProtecT (prostate testing for cancer and treatment) study • Commentary: presenting unbiased information to patients can be difficult

Jenny Donovan, Nicola Mills, Monica Smith, Lucy Brindle, Ann Jacoby, Tim Peters, Stephen Frankel, David Neal, Freddie Hamdy, and Paul Little
BMJ 2002 325: 766-770. [Abstract] [Full Text] [PDF]