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Consumers should be encouraged to seek out information critically and
to see time invested in critical searching in preference to developing
yet more rating tools. According to Wilson (p 598), although this
will be a challenge, there are already a wide range of tools
to assist website developers to produce good quality sites and to help
users to discriminate between sites. These include codes of conduct,
quality labels, user guides, filters, and third party
certification.

(Credit: SUE SHARPLES)