Internet users say and do different things about quality

Internet users explore only the first few links on general search engines when seeking health information and do not check out the "about us" sections of websites or read disclaimer or disclosure statements. Often they don't remember the site they got their health information from. In their qualitative study, Eysenbach and Kohler (p 573) found that while the consumers said that they looked for the source and design to assess the credibility of a site, in practice they rarely bothered.

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Relevant Article

How do consumers search for and appraise health information on the world wide web? Qualitative study using focus groups, usability tests, and in-depth interviews

Gunther Eysenbach and Christian Köhler
BMJ 2002 324: 573-577. [Abstract] [Full Text] [PDF]