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It all started quite quietly. Tucked away on page 16 of the
New York Times in the fourth week of January was a news
item reporting that a committee of cancer experts The New York Times followed up its news story with a
measured editorial, pointing out that a great deal of money was at
stake. It predicted that it would not be easy to get an independent
review of the benefits of mammography. "Mammography has been so
strongly endorsed by the cancer establishment, and has become such a
significant source of revenue . . . for many hospitals
and doctors, that it may be difficult to excise without overwhelming
evidence that it is dangerous. Officials at the National Cancer
Institute are said to be reviewing the matter. The institute's new
director, Dr Andrew C von Eschenbach, needs to make it a priority."
But at this stage the war was not yet fully under way.
Because the committee that had published the findings was highly
prestigious So on 31 January, the big guns opened fire. A full page
advertisement appeared in the New York Times (p A19),
signed by 10 medical organisations, including the American Medical
Association, the American Academy of Family Physicians, the American
Cancer Society, and the American College of Preventive
Medicine.
the Physician Data
Query screening and prevention editorial board (known as the PDQ
board)
had found that there was insufficient evidence to show that
mammograms prevented breast cancer deaths.
made up of experts from government, leading medical
organisations, and academia
it would have to be answered by
organisations of comparable status if it was going to be decisively defeated.

(Credit: MAURO FERMARIELLO/SPL)
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Breast screening: now the focus of a bitter media battle
After reviewing the background of the debate, the advertisement said: "We have grave concerns that these public debates have already begun to erode the confidence in mammography that has been built up over the past two decades. While mammography is not a perfect tool, it is effective and has contributed significantly to the declines in breast cancer mortality since 1990."
Other big guns weighed in. The National Cancer Institute, despite the fact that it uses the PDQ board to provide information for its online database, sided with the medical establishment and the status quo. It issued a press release, saying that women should continue to attend for mammograms.
It said:
Dr von Eschenbach concluded: "It is absolutely essential to look beyond the debate over the limitations of current data and to accelerate the development of better screening tools."
The war continued to rage both in the newspapers and on television. On Saturday 2 February, Weekend Journal on CBS News featured Lorraine Pace, a breast cancer survivor and mammography activist, and Dr Peter Greenwald, the National Cancer Institute's cancer prevention chief, who said: "The guidelines won't change."
It was left to the New York Times to deplore the defensiveness of much of the debate. On 5 February, an editorial entitled "Circling the Mammography Wagons" began: "As the debate over the value of mammography intensifies, it is disappointing that key organizations and individuals in the cancer establishment have mostly chosen to draw their wagons in a defensive circle."
The editorial concluded: "But a serious and open reassessment of the data is crucial." It suggested that either the National Cancer Institute or the National Academy of Sciences would be the most credible organisation for the task.
It would be nice to think that a serious reassessment of the data could
be undertaken, but since the mammography business is worth between $3bn
(£2.13bn) and $4bn a year and 30 million US women have mammograms
every year, the signs do not look hopeful.
Fred Charatan Florida, USA