Seeing people smoking in films influences adolescents to try smoking

Teenagers who have higher exposure to use of tobacco in films are more likely to try smoking. Sargent et al (p 1394) surveyed 4919 young adolescents (aged 9-15 years) in the United States and found a strong association between seeing smoking in films and trying smoking. Whereas only 4.9% of students with minimal exposure to tobacco use in films had tried smoking, 31.5% of those with heavy exposure had tried smoking. This finding supports the hypothesis that smoking in films has a role in the initiation of smoking in adolescents.


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Effect of seeing tobacco use in films on trying smoking among adolescents: cross sectional study
James D Sargent, Michael L Beach, Madeline A Dalton, Leila A Mott, Jennifer J Tickle, M Bridget Ahrens, and Todd F Heatherton
BMJ 2001 323: 1394. [Abstract] [Full Text] [PDF]




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