Sending standardised letters helps people stop smoking
A simple standard letter which gives brief advice on stopping smoking
sent from primary care increases smoking cessation by 2% and is cost
effective. A letter tailored to the individual's "stage of change"
is no more effective than the standard letter. Lennox et al
(p 1396) conducted a randomised controlled trial in six general
practices in Aberdeen and show that mass mailing standardised letters
could be a way forward in encouraging people to stop smoking.
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- Cost effectiveness of computer tailored and non-tailored smoking cessation letters in general practice: randomised controlled trial
- A Scott Lennox, Liesl M Osman, Ehud Reiter, Roma Robertson, James Friend, Ian McCann, Diane Skatun, and Peter T Donnan
BMJ 2001 322: 1396.[Abstract] [Full Text] [PDF]
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