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Martine E C van Eijk a OZ zorgverzekeringen, Breda, Netherlands, b Division of Pharmaco- epidemiology, Department of
Medicine, Brigham and Women's Hospital, Harvard Medical School,
Boston, USA, c Department of Pharmaco- epidemiology and
Pharmacotherapy, Utrecht Institute of Pharmaceutical Sciences, Faculty
of Pharmacy, PO Box 80082, 3508 TB Utrecht, Netherlands
Correspondence to: A de Boer A.deBoer{at}pharm.uu.nl
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Abstract |
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Objective:
To compare the effect of individual
educational visits versus group visits using academic detailing to
discuss prescribing of highly anticholinergic antidepressants in
elderly people.
The need to improve rational prescribing is increasing, but
many questions remain unanswered about how to achieve this
goal.1-3 Educational visits have been shown to modify
professional behaviour.
4 5
They should consist of
repeated personal visits that include feedback, present clear
recommendations that are relevant to practice, and anticipate any
implementation problems.6-9 Not all characteristics of
effective visits have been identified.
4 10
Collaboration of doctors and pharmacists in regional groups is
increasingly used to improve prescribing in several
countries,
1 11-13
and it can be a cost effective way to
disseminate new knowledge and guidelines. This study was designed to
evaluate the ability of academic detailing given to individuals and
groups to influence prescribing patterns. We selected antidepressant
drugs for elderly people as the focus for the study because analyses of
dispensing data14 and other studies15 have
shown that a substantial portion of patients aged over 60 are
prescribed highly anticholinergic antidepressants despite their greater
susceptibility to hazardous side effects such as dry mouth, blurred
vision, constipation, urinary dysfunction, hypotension, tachycardia,
and cognitive impairment.16-23 We wanted to increase the
awareness of the vulnerability of elderly people to anticholinergic
side effects and decrease the prescribing of highly anticholinergic
antidepressants (such as tertiary amine tricyclics) in this group while
encouraging the use of less anticholinergic antidepressants such as
secondary amines or selective serotonin reuptake inhibitors when indicated.
Study design
Design:
Randomised controlled trial with three arms (individual visits, group visits, and a control arm).
Setting:
Southwest Netherlands.
Participants:
190 general practitioners and 37 pharmacists organised in 21 peer review groups were studied using a
database covering all prescriptions to people covered by national
health insurance in the area (about 240 000).
Intervention:
All general practitioners and
pharmacists in both intervention arms were offered two educational
visits. For physicians in groups randomised to the individual visit
arm, 43 of 70 general practitioners participated; in the group visit intervention arm, five of seven groups (41 of 52 general practitioners) participated.
Main outcome measures:
Numbers of elderly people
(
60 years) with new prescriptions of highly anticholinergic
antidepressants and less anticholinergic antidepressants.
Results:
An intention to treat analysis found a 26% reduction in the rate of starting highly anticholinergic
antidepressants in elderly people (95% confidence interval
4% to
48%) in the individual intervention arm and 45% (8% to 67%) in the
group intervention arm. The use of less anticholinergic antidepressants
increased by 40% (6% to 83%) in the individual intervention arm and
29% (
7% to 79%) in the group intervention arm.
Conclusions:
Both the individual and the group visits
decreased the use of highly anticholinergic antidepressants and
increased the use of less anticholinergic antidepressant in elderly
people. These approaches are practical means to improve prescribing by continuing medical education.
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Introduction
Top
Abstract
Introduction
Participants and methods
Intervention
Results
Discussion
References
![]()
Participants and methods
Top
Abstract
Introduction
Participants and methods
Intervention
Results
Discussion
References
We conducted a randomised controlled trial to compare the
effect of individual versus group educational visits on the prescribing
of highly anticholinergic antidepressants in people aged 60 or over
(fig 1). To organise the group visits we used an existing system of
peer review groups that fosters collaboration between Dutch pharmacists
and general practitioners. These groups of professionals practising in
the same region meet regularly to discuss treatment, pharmacotherapy,
and patient management. Similar initiatives exist in other countries
and are known as quality circles, pharmacotherapy discussion groups, or
pharmacotherapy consultation groups. The goals of these groups include
exchanging information, advising on policy, agreement on guidelines,
and using feedback methods to measure adherence to
guidelines.11-13 Before the intervention these groups
were surveyed on factors thought to be relevant for the intervention.
We used the results of this survey to match groups according to their
stated goals (binding consensus versus other goals) and their use of a
formulary or feedback data (use of either versus neither), which
created four blocks for randomisation. Groups for which information was not available were assigned to a fifth group.

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Fig 1.
Flow chart of study
Research area and population
The research area (the South Holland islands) is part of
the area covered by the health insurance company OZ zorgverzekeringen
in the southwest Netherlands. This region is a mix of semirural and
rural areas with a population of about 400 000, 60% of whom
(240 000) are insured through OZ zorgverzekeringen.
Databases
We measured prescribing of antidepressants using the
reimbursement databases that pharmacists send to the health insurance
company monthly. These contain information on all drugs dispensed to
insured patients, including amount, dose, costs, and date of issue as
well as information about the user's insurance number and birthday and
the prescribers' code. All reimbursable drugs for the insured
population are registered this way.
14 24
The box gives
the classification of antidepressant drugs marketed in the
Netherlands.
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Classification of drugs used in study
Highly anticholinergic antidepressants Tricyclic derivatives Amitriptyline Clomipramine Doxepin Imipramine Maprotiline (polycyclic derivative) Less or non-anticholinergic antidepressants Tricyclic derivatives Desipramine Opipramol Nortriptyline Dosulepin Dibenzepine Trimipramine Selective serotonin reuptake inhibitors Sertraline Fluoxetine Fluvoxamine Paroxetine Monoamine oxidase inhibitors Tranylcypromine Moclobemide Nialamide Others Trazodone Venlafaxine Mianserine Mirtazapine |
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Intervention |
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The intervention was based on theories and experience usually referred to as social marketing or academic detailing. 4 5 6 10 It is a framework for dissemination and implementation of activities to improve prescribing. A combination of adult learning theories and the marketing experience of the pharmaceutical industry are directed at improving the rationality of prescribing.
All doctors and pharmacists from groups assigned to the individual visit intervention arm were individually contacted by telephone. They were told of the aim of the study (to improve antidepressant prescribing in elderly people and measure the effectiveness of an educational programme) and invited to participate in the programme. For those who agreed, an appointment was made for a 20 minute visit with the lead investigator (MvE), who is a doctor. This session emphasised the unique therapeutic difficulties of treating older people and the problems of anticholinergic side effects. Participants were given a leaflet containing an evidence based summary of the most important information.
All sessions were based on a priority list for issues to be discussed. Depending on the length of the visit and the responses of the professionals, the following items were discussed (in order): altered pharmacodynamics and kinetics in elderly people, 18 19 increased vulnerability of elderly people to side effects, 20 21 the need to avoid anticholinergic antidepressants in elderly people,22 and difficulties in diagnosing depression, especially in elderly people.17 Participants were shown the overall data on prescribing of antidepressants in the past year to illustrate that most anticholinergic antidepressants are prescribed to people aged over 60.14 The initial visits included no further comment on personal performance. At the end of each visit another appointment was made for about four months later. During the second visit a graph was provided showing personal performance and the proportion of prescriptions for anticholinergic antidepressant versus less anticholinergic antidepressants in three age categories: under 60, 60-70, and over 70 years old.
For the group intervention arm, all group coordinators were contacted to ask permission to use one full meeting for the educational programme. The content of these presentations was essentially the same as in the individual contacts. At the end of the first visit, permission to use part of another meeting was requested. In this second meeting, a graph of accumulated prescribing in the group was shown and personal graphs were handed out. All contacts for both intervention arms were performed by MvE. The control arm was not contacted.
Study outcome
The effectiveness of this intervention is best reflected in
the choice of antidepressant for patients starting treatment. To define
incident users of antidepressants, we used the prescription
reimbursement records described above. For each prescription we
calculated the number of days the prescription would cover, using the
prescribed daily dose and the package size.14 In this way,
a time window of probable use was created. We assessed all
antidepressant prescriptions from July 1995 onwards. If the patient had
not previously been prescribed antidepressants or if the interval since
the last prescription was over 180 days, the patient was considered an
incident user.14
Statistics
We used a Poisson regression model to estimate rate ratios
of starting highly anticholinergic antidepressants and less
anticholinergic antidepressants in elderly people in both
intervention arms in relation to the control arm. The evaluation was
done on an intention to treat basis in order not to overestimate the
effect of the intervention by including only the most responsive doctors. Since randomisation was performed at a group level and correlated outcomes within a group can influence precision (95% confidence intervals),25 we studied rate ratios with and
without correction for correlated outcomes (exchangeable correlation
matrix) using longitudinal data analysis (Spida). This did not
materially influence outcome. Point estimates were virtually identical
and 95% confidence intervals changed less than 3% (there was no
change in significance of effects estimates).
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Results |
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Overall, 190 general practitioners and 36 pharmacists were working in the research area. We visited 69% of the general practitioners and 100% of the pharmacists in the intervention arms (table 1). In the individual visit intervention arm, 86% of the professionals visited were visited twice. Our request for a second appointment after the first visit was always granted, but the second visit did not take place on seven occasions because the first possible date was after the closing date of the intervention. The average time spent per person was 14.6 minutes in the individual visit intervention arm. In the group intervention arm only one group was visited twice. Most groups first wanted to decide together whether and when they were going to join the programme. Well organised peer review groups had their agenda planned for the entire season, whereas other groups were glad to have one (or two) meetings organised by an academic researcher. This caused large differences between groups in contact time (from 15 minutes once to a full hour twice).
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The total number of 60-96 year olds in the research area was 46 078,
58% of whom were women. Baseline incident use of highly anticholinergic antidepressants was lower than the incident use of less
anticholinergic antidepressants (table 2). Baseline rates differed
between treatment arms. In both intervention arms, incident use of
highly anticholinergic antidepressants for patients aged
60 decreased during the study period, while in the control arm incident
use increased (fig 2). Table 3 shows the rate ratios of incident
prescriptions of anticholinergic antidepressants after correction for
baseline rates and sex. All estimates showed a reduction in the
prescribing of highly anticholinergic antidepressants in the
intervention arms compared with the control arm. This reduction was
more than 30% after two visits in the individual visit arm and more
than 40% in the group visit arm. This decrease was significant for the
group approach and for the combined effect of both
interventions.
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In both intervention arms the incidence of prescribing less
anticholinergic antidepressants for patients aged
60 years
increased during the study period, while in the control arm the
incidence decreased (fig 3). In the individual visit intervention arm,
elderly patients were 100% more likely to start antidepressant
treatment with a less anticholinergic antidepressant after the
intervention (table 3). In the group visit intervention arm this figure
was almost 70%.
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Discussion |
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We have shown that both individual visits and group visits
can improve the clinical appropriateness of prescribing behaviour in an
area of suboptimal prescribing
the treatment of depression in elderly
people. Both interventions had a similar effect that was not seen in
the control arm: elderly people starting antidepressant treatment were
more likely to receive drugs that were less anticholinergic. The group
visits significantly decreased the use of highly anticholinergic antidepressants and the individual visits significantly increased the
use of less anticholinergic antidepressants in older patients. The
combined effect of both intervention arms was also significant.
Reasons for non-participation were diverse. For the group intervention it was mainly a time problem. Most groups eventually agreed to participate, but in some cases the intervention period had already ended. For the individual visits reasons mentioned included shortage of time, a belief that the study should be initiated by the medical faculty rather than the faculty of pharmacy, and lack of motivation.
Validity of results
The data reported probably represent a low estimate of the
potential of this approach. Anticholinergic versus non-anticholinergic
antidepressant prescribing was a topical issue during the
study.26-29 Although we focused our intervention on use
of anticholinergic antidepressants in elderly people, this controversy
might have diluted the effect.30
Group and individual learning
We did not evaluate the long term effectiveness of our
intervention. However, other studies have shown that repeated interventions are needed for sustained behavioural changes. Our approach should also be effective for other drug categories. In groups,
two opposing processes can influence the effect of an outreach
programme on prescribing. Groups can be more effective in accomplishing
tasks,31 and publicly announcing behavioural changes
results in more commitment than private change. In this way,
behavioural changes can be facilitated by the group approach. Psychological research into group behaviour has produced an inventory of factors that influence conformity with group
standards.32 Unanimity provides more pressure to conform,
while privacy makes it easier not to. On the other hand, as there is
rarely unanimity in medicine, more barriers against the new strategy
might be expressed in a group than in a one-to-one setting. The
implementation of new knowledge is facilitated by expressing and
discussing how to overcome obstacles to its acceptance. This may occur
more intensely in groups than in an individual learning setting.
Further research in group learning processes among health professionals
may give valuable information on factors that facilitate the
dissemination and application of new knowledge about drug treatment.
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What is already known on this topic
Pressure is increasing to make prescribing more rational Educational visits have been found to be successful in modifying professional behaviour What this study addsAcademic detailing aimed at individuals and groups produced changes in prescribing behaviour compared with a control group Education of general practice groups is likely to be a cost effective way of making prescribing more evidence based |
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Acknowledgments |
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We thank the general practitioners and pharmacists who participated in the study and OZ zorgverzekeringen and its employees for their continued assistance.
Contributors: MECvE initiated and coordinated the formulation of the primary study hypothesis, designed the protocol and was responsible for data collection, interpretation, analyses, and writing the paper. JA participated in the protocol design, interpretation of the data, and editing the paper. AJP initiated the research project, participated in the design of the study protocol, discussed core ideas and interpretation of the findings, and editing the paper. AdB participated in the design and execution of the study (particularly quality control) and statistical analyses and contributed to the paper. MECvE and AdB are guarantors for this study.
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Footnotes |
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Funding: This research was funded by the health insurance company OZ zorgverzekeringen.
Competing interests: None declared.
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References |
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(Accepted 1 December 2000)
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