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NHS Direct must be better marketed and deal with problems more effectively
EDITOR We are studying consultations with our out of hours general
practitioners' cooperative (Bridgwater Out-of-hours and Night Emergency Service, BONES), comparing the outcomes for two groups of
patients who have called our service: those who have previously contacted NHS Direct about their problem and those who have not.
Preliminary results show that, of the 1153 consultations with BONES
over four weeks in October, in 1005 cases (87%) the patients said they
had not tried NHS Direct. We had a similar number of contacts over the
same period in 1997, before NHS Direct became operational. Even if NHS
Direct is preventing a small upward trend in calls out of
hours,1 the fact therefore remains that most patients do
not use NHS Direct.
But would it make any difference to the outcome if they did? The
purpose of NHS Direct is to deal effectively with problems that can be
dealt with on the telephone, and pass on to the emergency services
those problems that are likely to need some kind of intervention. Therefore, those who call NHS Direct and then consult the emergency services should end up needing more face to face consultations, on the
spot treatment, visits, and hospital admissions, and fewer consultations by telephone alone. On the contrary, we found that 53%
of the problems that had already been presented to NHS Direct could
still be dealt with over the telephone by BONES, compared with 47% of
those that had not involved NHS Direct.
Furthermore, the NHS Direct callers ended up needing fewer treatments
or admissions to hospital. NHS Direct has the potential to alleviate
some of the increasing demands on primary care, both in and out of
hours, but if the government wants it to be useful it must be better
marketed and must deal more effectively with the problems presented to it.
In their responses to the paper by Munro et al,1
who found that NHS Direct had no appreciable impact on the use of
ambulance services and accident and emergency departments, McInerney et
al2 and Lawson et al3 addressed two important points: do the patients know about NHS Direct; and does NHS Direct make
any difference to the use of emergency services anyway? At the moment,
the answer to both questions seems to be "no."
Paul Hansford
Richard O'Brien
RichardAOB{at}aol.com
Elizabeth Parfitt
Hilary Swindall
East Quay Medical Centre, Bridgwater, Somerset TA6 5YB
| 1. |
Munro J, Nicholl J, O'Cathain A, Knowles E.
Impact of NHS Direct on demand for immediate care: observational study.
BMJ
2000;
321:
150-153 |
| 2. |
McInerney J, Chillala S, Read C, Evans A.
Impact of NHS Direct on demand for immediate care.
BMJ
2000;
321:
1077 |
| 3. | Lawson G, Furness J, Santosh S, Armstrong S. Impact of NHS Direct on demand for immediate care. BMJ 2000; 321: 1077. (28 October.) |
Meaningful review is still outstanding
EDITOR Clinicians participating in NHS Direct see the profound changes that
can come from the application of decision support logic to historical
models of care. To others it remains outside their experience, and its
first application (NHS Direct) seems a costly irrelevance. The vision
of our professional leaders has remained focused on the politics of NHS
Direct rather than its clinical potential.
The north east site has piloted integrated care out of hours since July
1999. Recent comparative data for two large areas of the integrated
cooperative (Northern Doctors Urgent Care) and adjacent accident and
emergency departments are shown in the table. The brief is to improve
patient access and appropriate direction, but it is reassuring that NHS
Direct apparently does not accelerate acute demand as the volume of
calls grows.
The comments by Munro et al and the responses by McInerney et al
and Lawson et al relate to a time when the volume of calls to NHS
Direct and their impact were very small.
1 2-3
Today
three different structures to NHS Direct remain, pending the adoption
of the NHS clinical assessment system this year. A meaningful review of
a whole service, therefore, is still a way off.
Domestic visiting rates for the cooperative (12.1%) are half the rates before integration. For every two patients referred to a higher level of care, three are directed to a lower level of intervention.4 Patient satisfaction is over 90%, yet 72% are diverted from their original intention and many no longer see doctors. All this, while the service is still in its infancy.
The NHS clinical assessment system piloted by NHS Direct will produce
important changes in the behaviour of patients and clinicians over time
and outcome studies of a high quality will be needed. The partnership
experiment is working, and integrated acute care departments behind the
triage platform will be piloted next year. Many teething troubles and a
long way in a short time for the NHS certainly, but "a beleaguered
service"? I don't think so.
NHS Direct can help accident and emergency departments
EDITOR Lawson et al have been unable to divert telephone calls for clinical
advice from their accident and emergency department to NHS
Direct.2 Such a scheme has been in place in Portsmouth for
over a year now and was recently extended to Southampton. As Lawson et
al noted, call diversion to NHS Direct offers significant advantages in
quality of service, including staff trained specifically in telephone
advice, computerised protocols, and improved documentation. It can also
increase time for direct patient contact. In Portsmouth we estimate
that the removal of the need to respond to telephone calls has freed up
the equivalent of two whole time equivalent senior nurses, enabling
them to improve the quality of service to patients requiring face to
face advice.
Along with other published evaluations,3 Lawson et al
comment on the lack of impact of NHS Direct on numbers attending established healthcare services. Such evaluations oversimplify the
objectives of the service. NHS Direct was set up to improve access to
healthcare services, which it has achieved, with over 3 million callers
to the service already. Many callers indicate a prior intention to call
their general practitioner or attend accident and emergency wards, and
yet they are advised about self care, potentially saving a visit. It
is, however, evident that other callers would not otherwise have
accessed healthcare services. Some of these patients, who would
normally fall "below the water level" of the "iceberg of
illness,"4 are advised to seek further clinical advice
and will thus move into the system. The net numerical effect of these
flows on existing services may be neutral. But those accessing services
should be doing so more appropriately. Evaluations of NHS Direct must
tackle this challenge of measuring appropriateness. This is the third
side of the triangle of evaluation
K McKenna
Bondgate Practice, Alnwick, Northumberland NE66 2NL
mmck{at}globalnet.co.uk
1.
Munro J, Nicholl J, O'Cathain A, Knowles E. Impact of NHS
Direct on demand for immediate care: observational study. BMJ
2000;321 150-3. (15 July.)
2.
McInerney J, Chillala S, Read C, Evans A.
Impact of NHS Direct on demand for immediate care.
BMJ
2000;
321:
1077. (28 October.)
3.
Lawson G, Furness J, Santosh S, Armstrong S.
Impact of NHS Direct on demand for immediate care.
BMJ
2000;
321:
1077. (28 October.)
4.
NHS Direct.
Audit of patient satisfaction and outcome.
Northumberland Community Health Council, 2000.
McInerney et al found low awareness of NHS Direct in patients
attending their accident and emergency department, and wondered whether
a proper national publicity campaign would help.1 Such a
national campaign started on 20 November to mark the service becoming
available throughout England. It would be worth repeating their study
after the campaign. Replicating the study in other sites seems a useful
way to assess awareness among the population. We intend to perform a
similar study in accident and emergency departments in Hampshire, where
NHS Direct has been established for 19 months.
increased access to healthcare
information and advice, and demand on existing services being the others.
NHS Direct Hampshire and Isle of Wight, Winchester SO22
5DH mike.sadler{at}hants-iow.nhsdirect.nhs.uk
Mike Howell
Chris Cahill
Queen Alexandra Hospital, Portsmouth PO6 3LY
1.
McInerney J, Chillala S, Read C, Evans A.
Target communities show poor awareness of NHS Direct.
BMJ
2000;
321:
1077. (28 October.)
2.
Lawson G, Furness J, Santosh S, Armstrong S.
Impact of NHS Direct on demand for immediate care.
BMJ
2000;
321:
1077. (28 October.)
3.
Munro J, Nicholl J, O'Cathain A, Knowles E.
Impact of NHS Direct on demand for immediate care: observational study.
BMJ
2000;
321:
150-153. (15 July.)
4.
Hannay D.
The symptom iceberg.
London: Routledge and Kegan Paul, 1979.
© BMJ 2001
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