Young smokers participate in tobacco marketing schemes

We know that tobacco advertising, sponsorship, and merchandising all encourage teenage smoking, but little is known about the effects of other types of marketing, such as brand stretching and coupon schemes. On p 513 MacFadyen et al show that large numbers of young people are not only aware of these activities but participate in them, and that awareness is independently associated with current smoking. This research strengthens the case for comprehensive legislation on tobacco marketing.


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Relevant Article

Cross sectional study of young people's awareness of and involvement with tobacco marketing
Lynn MacFadyen, Gerard Hastings, and Anne Marie MacKintosh
BMJ 2001 322: 513-517. [Abstract] [Full Text] [PDF]

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