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The above study by The et al is an example of an ethnographic study,
and on p 1400 Savage explains what ethnographic studies can contribute
to health care. Though there is no standard definition, the defining
feature is the use of an observer who observes an activity and takes
part in it and may use a variety of qualitative and quantitative
methods while doing the study. It focuses on the meanings of
individuals' actions, rather than their quantification. In health care
ethnographic research has been used to explore patients' views on the
experience of illness, and is increasingly being used to understand the
way health care is organised and the way professional knowledge is used.