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Increases in suicides after reporting and portrayal of suicide by the
media have been demonstrated, but less attention has been paid to the
possible effects of the media on deliberate self harm. Hawton et al
(p 972) studied presentations to general hospitals for overdose in the
United Kingdom after a paracetamol overdose in an episode of the
popular British television drama Casualty. Overdose
presentations increased by 17% in the first week after the episode and
by 9% in the second week. Paracetamol overdoses increased in
particular, but only among Casualty viewers. Nearly a
fifth of patients had seen the episode.