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Rates of breast feeding in Britain have changed little since 1980 despite many promotional efforts. On p 30 Hoddinott and Pill report on
a qualitative study that explored how first time mothers decide whether
to initiate breast feeding. They showed that exposure to breast feeding
before pregnancy is important. Women who have seen a relative or friend
breast feeding as part of their daily lives are more likely to be
committed to breast feeding and confident in their ability to succeed.
In contrast, women who have never seen breast feeding, or have seen it
only at a distance performed by a stranger are more likely to hold negative views and lack confidence in their own ability to breast feed.
Breast feeding is both a practical skill and a performing art which is
best learnt through apprenticeship
in this case to a breastfeeding mother.