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Most doctors know that antibiotics do not help the great majority of
sore throat sufferers and can cause harm. Yet antibiotics are commonly
prescribed for this condition. Butler et al (p 637) attempted to
understand this paradox by interviewing general practitioners and their
patients, and found that preserving the doctor-patient relationship was
often more important than evidence based prescribing. Patients seldom
made their expectations explicit, and many did not have their wide
ranging expectations met. Satisfaction was not necessarily related to
getting antibiotics. Informing clinicians about trials showing that
antibiotics are largely ineffective is unlikely to change prescribing
patterns, but mounting evidence that unnecessary antibiotics may harm
individuals might. Consulting skills that are brief, make expectations
explicit, preserve relationships, and facilitate acceptable management
are important.