Published 10 June 2009, doi:10.1136/bmj.b2326
Cite this as: BMJ 2009;338:b2326

News

NICE chief criticises "one size fits all" approach to health promotion

Jacqui Wise

1 London

The first 150 words of the full text of this article appear below.

A targeted approach to delivering health promotion interventions for minority ethnic communities is needed, according to Mike Kelly, director of the centre for public health excellence at the National Institute for Health and Clinical Excellence (NICE).

Speaking at a conference on Ethnicity and Health at the Royal College of Physicians in London last week, Professor Kelly said, "It has been the greatest challenge of my career to convince politicians that ‘one size fits all’ is not the answer." He added, "There have been missed opportunities over the past 10 years."

Professor Kelly called for both a targeted and universal approach to health promotion. "It seems blindingly obvious, but we have had 50 years of not doing that."

Speaking at the conference organised by the University of Edinburgh, Professor Kelly said that a big problem is the lack of good quality research in this area. "Our knowledge of ways to target . . . [Full text of this article]


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