Published 22 April 2009, doi:10.1136/bmj.b1632
Cite this as: BMJ 2009;338:b1632

Views & Reviews

From the Frontline

Pride and prejudice

Des Spence, general practitioner, Glasgow

destwo@yahoo.co.uk

The first 150 words of the full text of this article appear below.

The mind’s inner eye struggles with the ageing reality in the mirror. For we are products of our time and end up as just rusting outdated models. Attempts to revamp our image with skinny jeans and haircuts are always an embarrassing disaster, so we revert to form: same haircut, same newspapers, same choices in restaurants, same music, and drunken conversations at 3 am. Likewise it is hard to change opinions forged in our youth, for these are based more on emotion than reason. Thankfully most of us have insight into these weaknesses. It is not, therefore, the prejudiced that I am weary of but those who claim to be without prejudice.

Can we change doctors’ opinions about relations with the drug industry? A new online training programme, called Pharmalyzer ("Are you prescribing under the influence?"), attempts to do just this (http://pharmedout.org). The module runs through the techniques the . . . [Full text of this article]


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thanks for a great idea
Jonathan P Richards
bmj.com, 25 Apr 2009 [Full text]
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