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Published 7 April 2009, doi:10.1136/bmj.b1377
Cite this as: BMJ 2009;338:b1377
| The first 150 words of the full text of this article appear below. |
For the past four years Patient Opinion has been running a feedback site where patients, carers, and staff can share the story of their health care in the UK. We focus on services rather than individual doctors, and have learnt a lot about the benefits of this kind of feedback. We agree that web based feedback will have an important role in the future.1 Given that web based communication such as email, blogging, and twittering differs greatly from traditional paper and speech based communication, it is probably unwise to extrapolate too much from studies on the utility of feedback that looked only at traditional survey and rating formats.
Web based feedback from patients is coming. How it is collected and the underlying business model will almost certainly shape how effective it is. Given the rate at which the web is changing, a range of providers needs to be testing what
Paul K Hodgkin, founder1
1 Patient Opinion, Sheffield S3 8EN
paul.hodgkin@patientopinion.org.uk