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Published 25 November 2008, doi:10.1136/bmj.a2684
Cite this as: BMJ 2008;337:a2684
| The first 150 words of the full text of this article appear below. |
As clinicians, we agree with shifting the focus in fracture prevention from osteoporosis to falls,1 and consider that loss of bone mineral is a risk factor rather than a disease.
This shift is seriously challenged in information campaigns targeted at the public. In the timeless women campaign promoted by the International Osteoporosis Foundation and sponsored by Novartis, Ursula Andress declares: "Say Dr No to osteoporosis." She describes how she didnt take any drug after a bone mineral test and her T score was lower in the next examination. But now shes saved from becoming a crippled old lady by the once a year drug produced by the company sponsoring the campaign.
However, ageing is always accompanied by loss of bone mineral, but most elderly women do not develop fragility fractures. Physical exercise and healthy lifestyle are probably protective. And Ursulas treatment prevents clinical fractures in only 4 out of 100
Emilio Maestri, consultant endocrinologist1, On behalf of Oreste Capelli, Giulio Formoso, Lucia Magnano, Anna Maria Marata, and Nicola Magrini
1 Unit of Drug Evaluation and Evidence-Based Primary Care (CeVEAS), 41100 Modena, Italy
boscoprofondo@tin.it