Published 30 July 2008, doi:10.1136/bmj.a1062
Cite this as: BMJ 2008;337:a1062

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Vive la révolution

The first 150 words of the full text of this article appear below.

In the howling darkness of the remote croft in Orkney that was my childhood home the television flickered with enticing images: Levi’s jeans, "roller boots," bubble gum, Dallas, Burt Reynolds moustaches, purple nylon flares, the Osmonds’ teeth, Champion the Wonder Horse, foot long hotdogs, giant lawn mowers that you sat on, and supersized burgers, at a time when half a pound of mince would feed our family for a fortnight. This was paradise America. Even their chips were exotic, crispy "French fries," not a mush of lard and yesterday’s newspaper. The Americans had saved Europe twice, smooched all the girls, given us Elvis, landed on the moon; and not only all that, they had tackled racism head on and liberated people from conventional roles of gender and sexuality. The United States was an all conquering and fearless pioneer of meritocracy. In the 1970s where the US led we . . . [Full text of this article]

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